Prism Financial Concepts

CRD#159382
Investment Advisor Firm

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Overview

Prism Financial Concepts operates as a financial advisor company based in Scottsdale, Arizona. Prism Financial Concepts oversees $26.5 million in total assets across 220 customer accounts. Prism Financial Concepts has a small team of three employees, all of whom are financial advisors. Prism Financial Concepts does not act as a registered broker-dealer, signifying that the advisor is not able to buy and sell securities for its customers' and own accounts and instead must go through a broker-dealer company to do so. Securities are tradable financial assets like bonds, stocks and options.

Prism Financial Concepts administers all of its accounts in a discretionary manner. Discretionary management means that buy and sell choices for the client's account are made by a portfolio manager without requiring client authorization. The investment advisory firm's average account size is $120,291. $2,500,001 to $5,000,000 of its investments for financial planning services were in securities, with $1,000,001 to $2,500,000 placed in non-securities. An average financial advisor at Prism Financial Concepts manages around 73 client accounts, placing it towards the middle in terms of personalization.

The firm's central office is located at 5020 E Shea Blvd, Scottsdale, Arizona 85254. The company is legally permitted to serve investors across a few states, including Arizona, California and Texas.

Assets Under Management

$26.5 million

Number of Advisors

3

Disclosures

No

Office Location

5020 E Shea Blvd
Scottsdale, AZ 85254

Prism Financial Concepts by the Numbers

Total Assets Under Management

$26.5 million

National Average: $3.3 billion
Total Number of Employees

3

National Average: 31
Total Number of Accounts

220

National Average: 1,935
Average Account Size

$120.3 thousand

National Average: $1.7 million

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Products and Services

Prism Financial Concepts provides a variety of financial services, which can consist of financial planning services, portfolio management for individuals and small businesses and educational seminars. In the prior financial year, Prism Financial Concepts provided 11-25 of its customers with financial planning services. Prism Financial Concepts is not involved in selling products or offering services apart from investment advice to its investment advisory accounts.

Core Advisor Services

  • Offered by 44% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 61% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

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    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

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    Selection of Other Advisors

    This is the firm's assistance with choosing other advisors to work with who may have different specialties.

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    Publication of Periodicals

    This is the publication of various financial education materials.

  • Offered by 10% of firms

    Educational Seminars/Workshops

    This is the hosting of seminars or workshops to educate investors on financial concepts.

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Fee Structure

Fees charged by financial advisors usually are based on the type of services offered. Fees billed by the firm typically consist of the following fee types: fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not provided by Prism Financial Concepts. The company can withdraw its fees directly from client funds.

Available

  • Offered by 39% of firms

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

Unavailable

  • Find one of the 72% of firms that offer this fee type

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Find one of the 35% of firms that offer this fee type

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Find one of the 2% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 17% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 1% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 12% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

The firm caters to retail investors and high net worth investors. Out of its 220 accounts, Prism Financial Concepts's biggest client type by number of accounts is retail investors, although it also serves 19 high-net-worth individuals. The SEC defines a high-net-worth individual as a person who has at least $750,000 in AUM or a net worth of more than $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the company's customers are represented by people from outside of the U.S.

  • High-Net-Worth Individuals* - 14.5%
  • Other Individuals - 85.5%
  • Corporations - 0%
  • Charitable Organizations - 0%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Prism Financial Concepts does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Prism Financial Concepts

David Heymann
Scottsdale, AZ
Brian Pry
Scottsdale, AZ
William Luhrs
Scottsdale, AZ

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This content was compiled from the SEC and FINRA