Naylor Asset Management, LLC

CRD#179536
Investment Advisor Firm

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Overview

Naylor Asset Management, LLC is a financial advisory company headquartered in Minneapolis, Minnesota. It handles $32.5 million in assets under management throughout 126 accounts. The company has a small team of two employees, 1 of whom is a financial advisor. Naylor Asset Management, LLC is not a registered broker-dealer, signifying that the firm cannot buy and sell securities for its customers' and own accounts and instead has to go through a broker-dealer company to do so. Securities are defined as exchangable financial investments like options, bonds and equities.

Naylor Asset Management, LLC oversees all of the company's client assets on a discretionary basis. Discretionary management means that a portfolio manager has the discretion to make buy and sell choices for the client's account without requiring the customer's consent. Naylor Asset Management, LLC's average account size is $257,595. $21,000,000 of its investments for financial planning services were in securities, with under $100,000 invested in non-securities. An average advisor at Naylor Asset Management, LLC administers about 126 client accounts.

The firm's headquarters is located at 3800 American Boulevard West, Suite 1500, Minneapolis, Minnesota 55431. It is registered to serve customers across a few states, including Michigan and Minnesota.

Number of Advisors

1

Disclosures

No

Office Location

3800 American Boulevard West, Suite 1500
Minneapolis, MN 55431

Naylor Asset Management, LLC by the Numbers

Total Number of Employees

2

National Average: 4,943
Total Number of Accounts

126

National Average: 2,522
Average Account Size

$257.6 thousand

National Average: $1.3 million

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Products and Services

Services that Naylor Asset Management, LLC provides can include financial planning services and portfolio management for individuals and small businesses. In the past fiscal year, the firm provided 51-100 of its accounts with financial planning services. The company is not involved in selling products or offering services aside from investment advice to its investment advisory customers.

Core Advisor Services

  • Offered by 45% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 63% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

  • Find a firm that offers this service

    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

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Fee Structure

Fees charged by financial advisors largely are based on which services are offered. Fees billed by the firm can be comprised of the following fee types: asset-based or hourly. The firm participates in a wrap fee program, in which the firm offers a bundle of services for a comprehensive fee. The firm can withdraw its charges directly from client accounts.

Available

  • Offered by 75% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 37% of firms

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

Unavailable

  • Find one of the 3% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 17% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 1% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 40% of firms that offer this fee type

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

  • Find one of the 12% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

The company works with retail investors, high net worth investors and other investment advisors. Out of its 126 accounts, Naylor Asset Management, LLC's biggest client group by number of accounts is retail investors, though it also serves four high-net-worth individuals. A high-net-worth individual is defined by the SEC as an individual who has at least $750,000 in AUM or a net worth of more than $1.50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the firm's customers are from outside of the U.S.

  • High-Net-Worth Individuals* - 5.63%
  • Other Individuals - 94.37%
  • Corporations - 0%
  • Charitable Organizations - 0%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Naylor Asset Management, LLC does not have any disclosures.

Please visit its Form ADV for more details.

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This content was compiled from the SEC and FINRA