Principal Securities, Inc

Investment Advisor
in Ames, IA

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About this Advisor

Diana Hutson is a financial advisor operating out of Ames, Iowa, with a total of 12 years of experience as a financial advisor. Hutson is an advisor for Principal Securities, Inc. Throughout their career, Hutson has worked at Equitrust Marketing Serv LLC, Principal Life Insurance Company, Princor Financial Services Corporation, Wellmark and Principal Securities Inc. Hutson holds Series 63 and Series 66 licenses, designating them as a securities broker, and can operate in Iowa. Principal Securities, Inc is an advisory company headquartered in Ames, Iowa. The firm has offices in 350 locations and a total of 1,455 financial advisors. It controls $11 billion in assets between its 44,544 accounts, making it one of the largest investment advisory firms in the United States by assets under management. The firm provides services to 36 charitable organizations. Of its 44,544 client accounts, just 4% belong to high-net-worth investors who have more than $1 million in investable assets. The firm provides a broad set of services, including financial planning services, portfolio management for individuals and small businesses, selection of other advisers and educational seminars. Financial management fee schedules usually vary depending on which services are offered. However, fees billed by Principal Securities, Inc most likely consist of asset-based, hourly, fixed and other fees.

Certifications and Registrations

Series 63, Series 66

Years of Experience

12 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Selection of other advisers, Educational seminars/workshops

Fee Structure

Percentage of Assets, Hourly Charges, Fixed Fees, Others



Office Location

2716 Se 5Th St Ste 3
Ames, IA 50010

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Principal Securities, Inc Brokerage Details

Total Assets Under Management


IA Average: $9,259,360,772
Total Number of Employees


IA Average: 166
Total Number of Accounts


IA Average: 7,189
Average Account Size


IA Average: $1,287,990

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Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers
  • Educational seminars/workshops

Diana Hutson Work History

Diana has 12 years of experience.

2017 - Present (6 years)

Principal Life Insurance Company

2017 - Present (6 years)

Principal Securities Inc

2015 - 2015 (< 1 year)

Principal Life Insurance Company

2015 - 2015 (< 1 year)

Princor Financial Services Corporation

2014 - 2014 (< 1 year)

Principal Life Insurance Company

2014 - 2014 (< 1 year)

Princor Financial Services Corporation

2012 - 2017 (5 years)


2010 - 2014 (4 years)

Equitrust Marketing Serv LLC


Diana Hutson has no disclosures.

Please visit their SEC profile for more details.

Financial Advisors at Principal Securities, Inc

Jason Sperry
Des Moines, IA
Timothy Nelson
Denver, CO
Sydney Manderson
Tampa, FL
Robert Jenkins
Roseville, CA
Roger Goren
Melville, NY
Candice Fettkether
Des Moines, IA
Joanna Scates Beachly
Farmville, VA
John Peterson
Irvine, CA

The content in this profile was updated by SmartAsset on 04/01/2022 using publicly available data compiled from the SEC and FINRA. To report any data inconsistencies or errors, please contact profile-compliance@smartasset.com.

The named financial professional and firm have not reviewed, approved, or endorsed this profile and are not responsible for its accuracy. Profile content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named financial professional and firm, and financial professionals and firms having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s profiles.

This profile may include a firm or advisor that has a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. SmartAsset is not a client of the aforementioned firms or advisors. SmartAsset did not receive compensation for including any of the firms or advisors in the aforementioned profile.

This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the advisor or firm mentioned in this profile. The matching tool does not include all available advisors and firms and matches based on specific criteria (investable assets, geography, and willingness to work with a remote advisor).

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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