Melissa
Loner

Avantax Advisory Services

CRD#3271834
Investment Advisor
in Coppell, TX

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About this Advisor

Melissa Loner is a financial advisor operating in Coppell, Texas. Loner is an employee of Avantax Advisory Services. Loner has gained experience at Cambridge Investment Research, Inc, Cambridge Investment Research Advisors, Inc, Ifp Securities, LLC, Independent Financial Partners, Avantax Planning Partners, Inc, Avantax Advisory Services and Avantax Investment Services, Inc. Loner has Series 63 and Series 65 licenses, qualifying them as both a securities agent and an investment advisor representative, and is able to work in Florida and Texas. Avantax Advisory Services is a registered investment firm that has its headquarters in Coppell, TX. The firm has offices in 1,514 locations and a total of 2,433 employees. It handles $31 billion in assets between its 123,393 accounts, making it one of the largest financial advisory firms in the country by assets under management. Of its 123,393 customer accounts, just 6% are associated with high-net-worth clients who have at least $1 million in assets. The company provides a wide set of services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, selection of other advisers, educational seminars and other services. Financial advisory fee schedules usually vary depending on which services the firm provides the client. However, fee types charged by Avantax Advisory Services likely include asset-based, fixed and other fees.

Certifications and Registrations

Series 63, Series 65

Years Registered*

less than 1 year

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Portfolio management for businesses or institutional clients, Selection of other advisers, Educational seminars/workshops, Other

Fee Structure

Percentage of Assets, Fixed Fees, Others

Office Location

3200 Olympus Blvd Suite 100
Coppell, TX 75019

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Avantax Advisory Services Brokerage Details

Total Assets Under Management

$30,968,246,116

TX Average: $3,042,739,679
Total Number of Employees

2,433

TX Average: 49
Total Number of Accounts

123,393

TX Average: 2,315
Average Account Size

$250,972

TX Average: $1,314,358

Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses or institutional clients
  • Selection of other advisers
  • Educational seminars/workshops
  • Other

Melissa Loner Work History

Melissa has been registered as a financial advisor for 0 years.*

2023 - Present (1 year)

Avantax Planning Partners, Inc

2023 - Present (1 year)

Avantax Advisory Services

2023 - Present (1 year)

Avantax Investment Services, Inc

2020 - 2023 (3 years)

Cambridge Investment Research, Inc

2020 - 2023 (3 years)

Cambridge Investment Research Advisors, Inc

2019 - 2020 (1 year)

Ifp Securities, LLC

2019 - 2020 (1 year)

Independent Financial Partners

2011 - 2019 (8 years)

Cambridge Investment Research, Inc

2011 - 2019 (8 years)

Cambridge Investment Research Advisors, Inc

*The number of years registered in this profile is calculated by taking the year of an advisor's first active registration and subtracting it from the current year.

Disclosures

Please visit the SEC profile of Melissa Loner to learn whether or not they have any disclosures. It is important to do your due diligence when looking for an advisor.

Financial Advisors at Avantax Advisory Services

Blake Schneider
Spring Hill, TN
Matthew Schanz
Irving, TX
Travis Rivers
Mccordsville, IN
Erika Landavazo
Chandler, AZ
Jeanne Helmar
Lansdale, PA
Lacey Barger
Lawton, OK
Denissia Gordon
Dallas, TX
Rosa Rosales
Irving, TX

The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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