Riley Friedman Asset Management

CRD#155810
Investment Advisor Firm

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Overview

Riley Friedman Asset Management is located at 4984 El Camino Real, Suite 101, Los Altos, CA. The firm employs 2 financial advisors to manage client portfolios and provide financial guidance. Riley Friedman Asset Management is not a registered broker-dealer.

Riley Friedman Asset Management oversees $453.3 million in assets under management across 531 accounts, of which 530 are discretionary and 1 is non-discretionary. The services offered include portfolio management for individuals and small businesses. The firm caters to retail investors, high net worth investors, and pension plans, with high net worth investors being the largest client type by accounts. The fee structure at Riley Friedman Asset Management is asset-based. The firm has 113 high net worth clients.

Riley Friedman Asset Management is registered in the states of California, Nevada, and Texas.

Assets Under Management

$453.3 million

Number of Advisors

2

Disclosures

No

Office Location

4984 El Camino Real, Suite 101
Los Altos, CA 94022

Riley Friedman Asset Management by the Numbers

Total Assets Under Management

$453.3 million

National Average: $8.6 billion
Total Number of Employees

2

National Average: 64
Total Number of Accounts

531

National Average: 375,227
Average Account Size

$853.6 thousand

National Average: $23.0 thousand
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Fee Structure

Financial management fees largely vary depending on the services offered. Fees charged by Riley Friedman Asset Management typically consist of the following fee type: asset-based.

Available

  • Offered by 69% of firms

    Percentage of Assets

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    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

Unavailable

  • Find one of the 21% of firms that offer this fee type

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Find one of the 1% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 26% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 0% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 32% of firms that offer this fee type

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

  • Find one of the 10% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

It caters to retail investors, high net worth investors, and pension plans. Out of its 3 clients, Riley Friedman Asset Management's largest client type by number of accounts is high net worth investors, but it also caters to 113 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an individual who has at least $750,000 under management or a net worth of more than $1,50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments).

  • High-Net-Worth Individuals* - 53.05%
  • Other Individuals - 39.44%
  • Corporations - 7.51%
  • Charitable Organizations - 0%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Riley Friedman Asset Management does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Riley Friedman Asset Management

Stuart Friedman
Los Altos, CA
Jonathan Riley
Los Altos, CA

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