Heritage Financial Planning
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Overview
Heritage Financial Planning is a financial advisory company that has its headquarters in Dallas, Texas. It administers $239.2 million in assets under management across 511 customer accounts, making it a mid-tier firm in the United States by assets under management (AUM). The company has a small group, including 5 financial advisors. Heritage Financial Planning does not act as a registered broker-dealer, signifying that the firm cannot buy and sell securities for its accounts and those of its customers and instead must go through a broker-dealer company to do so. Securities are defined as exchangable financial assets such as bonds, options and equities.
Heritage Financial Planning manages all of its accounts in a discretionary manner. Discretionary management is a structure in which buy and sell judgments for the client's account are made by a portfolio manager without needing to seek the client's authorization. The company supervises about $468,034 for every account. The average financial advisor at Heritage Financial Planning administers around 102 client accounts.
Heritage Financial Planning's central office is at 10440 N. Central Expressway, Dallas, Texas 75231. It is allowed to provide services to investors throughout 4 states, including Georgia, Louisiana, Tennessee and Texas.
Assets Under Management
Number of Advisors
Disclosures
Office Location
Heritage Financial Planning by the Numbers
$239.2 million
5
511
$468.0 thousand
Products and Services
Heritage Financial Planning provides a number of services, which can consist of financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients and educational seminars. In the last fiscal year, Heritage Financial Planning provided 101-250 of its clients with financial planning services. The firm is involved in selling products or offering services different than investment advisory services to its customers. The company also has a number of financial industry affiliations, including with a trust company.
Core Advisor Services
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Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
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Offered by 46% of firms
Portfolio Management
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
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Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Other Services
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Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
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Publication of Periodicals
This is the publication of various financial education materials.
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Offered by 6% of firms
Educational Seminars/Workshops
This is the hosting of seminars or workshops to educate investors on financial concepts.
Fee Structure
Financial advisory fees vary depending on the financial services offered. However, fee types billed by the company likely include any blend of the following fee structures: asset-based, hourly or fixed. The company does not supply a wrap fee program, in which the company offers a bundle of services for a comprehensive fee.
Available
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Offered by 69% of firms
Percentage of Assets
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Offered by 21% of firms
Hourly
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Offered by 32% of firms
Fixed
Unavailable
Types of Clients
The company works with retail investors and high net worth investors. Out of its 511 customers, Heritage Financial Planning's biggest client type by number of accounts is retail investors, but it also serves 68 high-net-worth individuals. The SEC defines a high-net-worth individual as an individual who has at least $750,000 in AUM or a net worth of more than $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the company's accounts are from outside of the U.S.
- High-Net-Worth Individuals* - 43.31%
- Other Individuals - 56.69%
- Corporations - 0%
- Charitable Organizations - 0%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Disclosures
Heritage Financial Planning does not have any disclosures.
Please visit its Form ADV for more details.
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The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.
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