We make it easier to find a financial advisor

We are committed to bringing you the most accurate and comprehensive understanding of financial advisors so you can comfortably find the right one for you.

Who we are

SmartAdvisor is a solution brought to you by the award-winning team of experts at SmartAsset, a personal finance company that reaches more than 45 million people per month.

SmartAsset offers free and personalized tools to empower you to make smart personal finance decisions around homebuying, retirement, taxes and more. Now we’re proud to offer a way to help you find a financial advisor.

How we do it

Our team, including more than a dozen Certified Educators in Personal Finance (CEPF), has spent thousands of hours researching and compiling information on the more than 300,000 registered investment advisors. We used our data and finance expertise to sift through millions of data points to highlight only the most important.

SmartAdvisor is brought to you by:

Our mission is to empower people to make smart financial decisions.

We are passionate about empowering people to meet their financial goals. We believe in giving you all the tools you need, including educational articles and calculators. Recognized as an industry leader, SmartAsset has received multiple awards and been referenced in thousands of media articles since 2012.

Our awards

2018 Award.
The Webby Award Honoree Best User Experience
2018 Award.
Folio Top Women in Media AJ Smith, VP of Content and Financial Education
2018 Award.
Benzinga Fintech Award Winner Best Educational Tools & Services
2016 Award.
The Webby Award Honoree Financial Services/Banking
2016 Award.
Benzinga Fintech Award Winner Best Educational Tools & Services
2015 Award.
The Webby Award Honoree Best User Experience
2015 Award.
The Webby Award Honoree Financial Services/Banking
2014 Award.
The Webby Award Honoree Financial Services/Banking
2013 Award.
The Webby Award Honoree Financial Services/Banking

In the Press

New York Times logo. The Wall Street logo. Forbes logo. ThinkAdvisor logo. WealthManagement logo.

Our office

Map of SmartAsset located at 632 Broadway, New York, NY 10012.

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