Bright Road Wealth Management, LLC

CRD#164408
Investment Advisor Firm

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Learn more about Bright Road Wealth Management, LLC

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Bright Road Wealth Management, LLC is a financial advisor firm headquartered in Anchorage, Alaska. Bright Road Wealth Management, LLC has $209.2 million in total assets over 1,156 accounts, placing it in the mid-tier of firms in the nation by assets under management (AUM). It has a small team, including 7 financial advisors. Bright Road Wealth Management, LLC is not a registered broker-dealer, meaning the advisor is not able to buy and sell securities for its customers' and own accounts and instead must go through a broker-dealer company to do so. Securities are tradable financial investments such as bonds, equities and options.

    Bright Road Wealth Management, LLC administers more than half of the company's client assets in a discretionary manner. Discretionary management means that buy and sell judgments for the client's account are made by a portfolio manager without requiring the customer's authorization. The firm also administers 19 non-discretionary accounts with a total of $9.8 million in assets. The company manages an average of $180,942 for each customer account. The average financial advisor at Bright Road Wealth Management, LLC manages about 165 client accounts.

    The firm's main office is at 405 W. 36Th Avenue, Anchorage, Alaska 99503. The company is legally allowed to provide services to investors across a number of states, including Alaska, Arizona, California, Colorado, Texas and Washington.

    Assets Under Management

    $209.2 million

    Number of Advisors

    7

    Disclosures

    No

    Office Location

    405 W. 36Th Avenue
    Anchorage, AK 99503

    Bright Road Wealth Management, LLC by the Numbers

    Total Assets Under Management

    $209.2 million

    National Average: $8.6 billion
    Total Number of Employees

    9

    National Average: 64
    Total Number of Accounts

    1,156

    National Average: 375,227
    Average Account Size

    $180.9 thousand

    National Average: $23.0 thousand
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    Products and Services

    Bright Road Wealth Management, LLC offers multiple financial services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients and educational seminars. In the last financial year, the company provided financial planning services to 1-10 of its customers. It is not involved in selling products or offering services aside from investment advice to its investment advisory accounts.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Find a firm that offers this service

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Find a firm that offers this service

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Offered by 6% of firms

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Fees charged by financial advisors are based on the type of services provided. However, fee types billed by the company most likely consist of some combination of the following fee types: asset-based or hourly. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the company.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    Unavailable

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 32% of firms that offer this fee type

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    The firm caters to retail investors, high net worth investors, pension plans and charitable organizations. Out of its 1,156 accounts, Bright Road Wealth Management, LLC's largest client by number of accounts is retail investors, although it also manages money for 69 high-net-worth individuals. The SEC defines a high-net-worth individual as a person who has at least $750,000 under management or a net worth of more than $1.50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the firm's accounts are from outside of the U.S.

    • High-Net-Worth Individuals* - 15%
    • Other Individuals - 76.96%
    • Corporations - 4.13%
    • Charitable Organizations - 3.91%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Bright Road Wealth Management, LLC does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Bright Road Wealth Management, LLC

    James Barnum
    Denver, CO
    Brian Pinkston
    Anchorage, AK
    Matthew Anderson
    Anchorage, AK
    Jayson Owens
    Anchorage, AK
    Kelly Van Wyhe
    Puyallup, WA
    Jennifer Gastrock
    Anchorage, AK
    Matthew Merrill
    Corpus Christi, TX

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