Blue Square Asset Management, LLC

CRD#296802
Investment Advisor Firm

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Learn more about Blue Square Asset Management, LLC

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Blue Square Asset Management, LLC is located at 17 State Street, New York, NY. The firm employs 5 financial advisors to manage client portfolios and provide financial guidance. Blue Square Asset Management, LLC is not a registered broker-dealer.

    Blue Square Asset Management, LLC oversees $274.8 million in assets under management across 572 accounts, of which 440 are discretionary and 132 are non-discretionary. Over the past year, the firm has provided financial planning services to between 51 and 100 clients. The services offered include financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and portfolio management for institutional clients. The firm caters to retail investors, high net worth investors, pooled investment vehicles, and pension plans, with high net worth investors being the largest client type by accounts. The fee structure at Blue Square Asset Management, LLC includes asset-based, fixed, and performance-based fees. The firm has 111 high net worth clients.

    Blue Square Asset Management, LLC is registered in the states of Arizona, Connecticut, Florida, Massachusetts, New Jersey, New York, Texas, and California.

    Assets Under Management

    $274.8 million

    Number of Advisors

    5

    Disclosures

    No

    Office Location

    17 State Street
    New York, NY 10004

    Blue Square Asset Management, LLC by the Numbers

    Total Assets Under Management

    $274.8 million

    National Average: $8.6 billion
    Total Number of Employees

    6

    National Average: 64
    Total Number of Accounts

    572

    National Average: 375,227
    Average Account Size

    $480.5 thousand

    National Average: $23.0 thousand
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    Products and Services

    Blue Square Asset Management, LLC offers a variety of financial services, which can consist of financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and portfolio management for institutional clients. In the prior fiscal year, Blue Square Asset Management, LLC provided financial planning services to 51-100 of its clients. It is not engaged in selling products or offering services apart from investment advisory services to its investment advisory accounts.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

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    Fee Structure

    Fees for financial advice usually vary depending on the type of financial services offered. Fees charged by Blue Square Asset Management, LLC may include some blend of the following fee structures: asset-based, fixed, or performance-based.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 26% of firms

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    Unavailable

    • Find one of the 21% of firms that offer this fee type

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    The company provides services to retail investors, high net worth investors, pooled investment vehicles, and pension plans. Out of its 4 clients, Blue Square Asset Management, LLC's largest client group by number of accounts is high net worth investors, but it also caters to 111 high-net-worth individuals. The SEC defines a high-net-worth individual as someone who has at least $750,000 in AUM or a net worth of more than $1,50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 61.67%
    • Other Individuals - 25%
    • Corporations - 13.33%
    • Charitable Organizations - 0%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Blue Square Asset Management, LLC does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Blue Square Asset Management, LLC

    Francesco D'Andrea
    New York, NY
    Andrew Ceisler
    Westport, CT
    Jay Bluestine
    New York, NY
    Mark Finelli
    Chandler, AZ
    Leonard Meshberg
    New York, NY
    Eric Maidenberg
    New York, NY

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