Keel Point, LLC
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Overview
Keel Point, LLC operates as an advisory company based in Huntsville, Alabama. It has $2.5 billion in total assets across 4,850 accounts, placing it among the biggest financial advisory firms in the country by assets under management (AUM). It has an average-sized group, including 47 financial advisors. Keel Point, LLC is not a registered broker-dealer, signifying that the firm cannot buy and sell securities for its clients' and own accounts and instead is required to go through a broker-dealer company to do so. Securities are defined as tradable financial investments such as equities, options and bonds.
Keel Point, LLC oversees more than half of the firm's client assets on a discretionary basis. Discretionary management is a structure in which transaction judgments for the client's account are made by an investment advisor without requiring client consent. Keel Point, LLC also has 75 non-discretionary accounts totaling $76.9 million in AUM. Keel Point, LLC's average account size is $525,574. The typical financial advisor at Keel Point, LLC manages about 103 client accounts.
Keel Point, LLC's headquarters is located at 100 Church Street, Huntsville, Alabama 35801. The company is legally allowed to provide services to clients throughout 40 U.S. states and territories.
Assets Under Management
Number of Advisors
Disclosures
Office Location
Keel Point, LLC by the Numbers
$2.5 billion
83
4,850
$525.6 thousand
Products and Services
Keel Point, LLC provides multiple services, which can consist of financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for institutional clients, selection of other advisers and other services. In the prior financial year, the firm provided financial planning services to 500 of its clients. It is involved in selling products or offering services aside from investment advisory services to its clients. Keel Point, LLC also has a number of financial industry affiliations, including with a broker-dealer or securities dealer and insurance company or agency.
Core Advisor Services
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Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
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Offered by 46% of firms
Portfolio Management
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
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Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Other Services
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Offered by 20% of firms
Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
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Publication of Periodicals
This is the publication of various financial education materials.
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Educational Seminars/Workshops
This is the hosting of seminars or workshops to educate investors on financial concepts.
Fee Structure
Financial management fees usually are based on the financial services offered. Fee types billed by Keel Point, LLC can be comprised of any blend of the following fee types: asset-based, hourly, fixed or performance-based. Wrap fee programs, or the practice of bundling services for a single fee, are not provided by the company.
Available
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Offered by 69% of firms
Percentage of Assets
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Offered by 21% of firms
Hourly
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Offered by 26% of firms
Performance-based
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Offered by 32% of firms
Fixed
Unavailable
Types of Clients
The company does business with a broad range of customers. Keel Point, LLC provides services to retail investors, high net worth investors, pooled investment vehicles, pension plans, charitable organizations, state or municipal government entities and corporations. Out of its 4,850 customers, Keel Point, LLC's largest client group is retail investors, although it also caters to 613 high-net-worth individuals. The SEC defines a high-net-worth individual as someone who has at least $750,000 under management or a net worth of at least $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). Just 1% of the firm's clients are non-U.S. persons.
- High-Net-Worth Individuals* - 44.04%
- Other Individuals - 51.87%
- Corporations - 3.59%
- Charitable Organizations - 0.5%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Disclosures
Keel Point, LLC does not have any disclosures.
Please visit its Form ADV for more details.
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Financial Advisors at Keel Point, LLC
Huntsville, AL
Huntsville, AL
Huntsville, AL
Arnold, MD
Huntsville, AL
Huntsville, AL
Vienna, VA
Chattanooga, TN
Huntsville, AL
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