Guideline, Inc
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Overview
Guideline, Inc operates as a financial advisor company based in Burlingame, California. It oversees $7.3 billion in assets over 40,348 accounts, making it one of the biggest financial advisory firms in the country by assets under management (AUM). The firm has a large group, including 3 financial advisors. Guideline, Inc does not act as a registered broker-dealer, signifying that the firm is not able to buy and sell securities for its clients' and own accounts and instead is required to go through a broker-dealer company to do so. Securities are defined as exchangable financial investments such as options, bonds and equities.
Guideline, Inc manages most of the firm's client assets in a discretionary manner. Discretionary management means that transaction decisions for the client's account are made by an investment advisor without needing the client's permission. Guideline, Inc also manages 5,927 non-discretionary accounts totaling $1.9 billion in assets under management. The advisory firm supervises roughly $180,019 in assets for each customer account. The typical advisor at Guideline, Inc oversees around 13,449 client accounts.
Guideline, Inc's main office is at 1412 Chapin Avenue, Burlingame, California 94010. Guideline, Inc is legally permitted to provide services to investors across 51 U.S. states and territories.
Assets Under Management
Number of Advisors
Disclosures
Office Location
Guideline, Inc by the Numbers
$7.3 billion
413
40,348
$180.0 thousand
Fee Structure
Financial management fees largely are based on which services the firm provides the client. However, fees billed by Guideline, Inc typically consist of the following fee structure: asset-based. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the company.
Available
-
Offered by 69% of firms
Percentage of Assets
Unavailable
-
Find one of the 21% of firms that offer this fee type
Hourly
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Find one of the 1% of firms that offer this fee type
Commissions
-
Find one of the 26% of firms that offer this fee type
Performance-based
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Find one of the 0% of firms that offer this fee type
Subscription
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Find one of the 32% of firms that offer this fee type
Fixed
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Find one of the 10% of firms that offer this fee type
Other
Types of Clients
It caters to pension plans and other. Out of its 40,348 accounts, Guideline, Inc's largest client by number of accounts is pension plans. None of its customers are represented by people from outside of the U.S.
- High-Net-Worth Individuals* - 0%
- Other Individuals - 0%
- Corporations - 100%
- Charitable Organizations - 0%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Disclosures
Guideline, Inc does not have any disclosures.
Please visit its Form ADV for more details.
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Financial Advisors at Guideline, Inc
Burlingame, CA
Burlingame, CA
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