Menlo Advisors LLC

CRD#122721
Investment Advisor Firm

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Overview

Menlo Advisors LLC operates as an advisory company that has its headquarters in Menlo Park, California. Menlo Advisors LLC controls $226.4 million in assets under management throughout 119 customer accounts, placing it in the mid-tier of financial advisory firms in the country by assets under management (AUM). It has a small team of four employees, including two financial advisors. Menlo Advisors LLC is not a registered broker-dealer, signifying that the firm cannot buy and sell securities for its customers' and own accounts and instead has to go through a broker-dealer firm to do so. Securities are tradable financial investments such as bonds, stocks and options.

Menlo Advisors LLC manages all of its client assets on a discretionary basis. Discretionary management signifies that buy and sell judgments for the client's account are made by a portfolio manager without needing the client's authorization. The firm manages an average of $1.9 million in assets for each account. An average advisor at Menlo Advisors LLC manages around 60 client accounts, making it about average in terms of personalization.

The company's central office is located at 525 Middlefield Road, Menlo Park, California 94025. It is registered to serve customers in the state of California.

Number of Advisors

2

Disclosures

No

Office Location

525 Middlefield Road
Menlo Park, CA 94025

Menlo Advisors LLC by the Numbers

Total Number of Employees

4

National Average: 4,943
Total Number of Accounts

119

National Average: 2,522
Average Account Size

$1.9 million

National Average: $1.3 million

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Products and Services

Menlo Advisors LLC offers multiple services, which can consist of portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles and selection of other advisers. Notably, Menlo Advisors LLC did not provide financial planning services to any of its customers in the prior financial year. Menlo Advisors LLC is not involved in selling products or offering services other than investment advisory services to its investment advisory customers.

Core Advisor Services

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    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 63% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

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    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

  • Offered by 23% of firms

    Selection of Other Advisors

    This is the firm's assistance with choosing other advisors to work with who may have different specialties.

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    Publication of Periodicals

    This is the publication of various financial education materials.

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    Educational Seminars/Workshops

    This is the hosting of seminars or workshops to educate investors on financial concepts.

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Fee Structure

Financial management fees usually depend on the services offered. However, fees charged by the firm most likely consist of some combination of the following fee types: asset-based, hourly, performance-based or other. Wrap fee programs, or the practice of bundling services for a single fee, are not provided by the firm.

Available

  • Offered by 75% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 37% of firms

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Offered by 17% of firms

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Offered by 12% of firms

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

Unavailable

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    Commissions

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    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 1% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 40% of firms that offer this fee type

    Fixed

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    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

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Types of Clients

The firm provides services to retail investors, high net worth investors, pooled investment vehicles and charitable organizations. Out of its 119 customers, Menlo Advisors LLC's largest client is high net worth investors, but it also caters to 35 high-net-worth individuals. A high-net-worth individual is defined by the SEC as someone who has at least $750,000 under management or a net worth of more than $1.50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments). None of its customers are from outside of the U.S.

  • High-Net-Worth Individuals* - 56.45%
  • Other Individuals - 33.87%
  • Corporations - 1.61%
  • Charitable Organizations - 8.06%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Menlo Advisors LLC does not have any disclosures.

Please visit its Form ADV for more details.

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This content was compiled from the SEC and FINRA