Northland Asset Management
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Learn more about Northland Asset Management
Northland Asset Management operates as an advisory firm located in Minneapolis, Minnesota. Northland Asset Management oversees $203.2 million in assets throughout 760 client accounts, making it a mid-tier investment advisory firm in the nation by assets under management (AUM). The firm has a small team, including 19 financial advisors. Northland Asset Management is not a registered broker-dealer, signifying that it cannot buy and sell securities for its accounts and those of its customers and instead must go through a broker-dealer firm to do so. Securities are exchangable fiscal assets such as bonds, equities and options.
Northland Asset Management administers more than half of its accounts on a discretionary basis. Discretionary management signifies that transaction decisions for the client's account are made by an investment advisor without needing the customer's permission. The company also administers 16 non-discretionary accounts with a total of $9.9 million in assets. The investment advisory firm administers about $267,310 for each account. The average advisor at Northland Asset Management administers about 40 client accounts, placing it towards the middle in terms of personalization.
The company's main office is at 150 South 5Th Street, Minneapolis, Minnesota 55402. The firm is legally registered to provide services to clients throughout 15 U.S. states and territories.
Assets Under Management
Number of Advisors
Northland Asset Management by the Numbers
Products and Services
Northland Asset Management provides a number of services, which can consist of financial planning services, portfolio management for individuals and small businesses and selection of other advisers. In the last financial year, the firm provided financial planning services to 1-10 of its clients. The company is engaged in selling products or offering services apart from investment advice to its customers. The company is affiliated with a number of other service providers in the financial services industry, including with a broker-dealer or securities dealer.
Core Advisor Services
Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
Offered by 46% of firms
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
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Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Offered by 20% of firms
Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
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Publication of Periodicals
This is the publication of various financial education materials.
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This is the hosting of seminars or workshops to educate investors on financial concepts.
Fees for financial advisory services typically depend on the services offered. However, fees charged by the company may include the following fee types: asset-based, hourly or fixed. The company participates in a wrap fee program, in which the company offers a service bundle for a comprehensive fee.
Offered by 69% of firms
Percentage of AssetsShow Explanation
This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.
Offered by 21% of firms
Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.
Offered by 32% of firms
Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.
Find one of the 1% of firms that offer this fee type
Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.
Find one of the 26% of firms that offer this fee type
Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.
Find one of the 0% of firms that offer this fee type
Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.
Find one of the 10% of firms that offer this fee type
Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.
Types of Clients
The company provides services to retail investors and high net worth investors. Out of its 760 customers, Northland Asset Management's biggest client group by number of accounts is retail investors, although it also serves 223 high-net-worth individuals. The SEC defines a high-net-worth individual as an investor who has at least $750,000 under management or a net worth of more than $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the firm's clients are represented by people from outside of the U.S.
- High-Net-Worth Individuals* - 46.65%
- Other Individuals - 53.35%
- Corporations - 0%
- Charitable Organizations - 0%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Northland Asset Management does not have any disclosures.
Please visit its Form ADV for more details.
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Financial Advisors at Northland Asset Management
Newport Beach, CA
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