Peninsula Wealth, LLC

CRD#152436
Investment Advisor Firm

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Overview

Peninsula Wealth, LLC operates as an advisory company located in San Francisco, California. The firm handles $480.7 million in assets over 783 client accounts, making it one of the bigger investment advisory firms in the nation by assets under management (AUM). It has a small team, including 4 financial advisors. Peninsula Wealth, LLC is not a registered broker-dealer, meaning the advisor cannot buy and sell securities for its accounts and those of its customers and instead is required to go through a broker-dealer company to do so. Securities are defined as exchangable financial assets such as bonds, options and equities.

Peninsula Wealth, LLC oversees all of its accounts on a discretionary basis. Discretionary management signifies that buy and sell choices for the client's account are made by a portfolio manager without requiring the customer's permission. The investment advisory firm's average account size is $613,915. The average advisor at Peninsula Wealth, LLC oversees around 196 client accounts.

The company's headquarters is at 350 Townsend Street, San Francisco, California 94107. Peninsula Wealth, LLC is registered to provide services to clients across 3 states, including California, Hawaii and Texas.

Assets Under Management

$480.7 million

Number of Advisors

4

Disclosures

No

Office Location

350 Townsend Street
San Francisco, CA 94107

Peninsula Wealth, LLC by the Numbers

Total Assets Under Management

$480.7 million

National Average: $8.6 billion
Total Number of Employees

4

National Average: 64
Total Number of Accounts

783

National Average: 375,227
Average Account Size

$613.9 thousand

National Average: $23.0 thousand
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Products and Services

Services provided by Peninsula Wealth, LLC include financial planning services and portfolio management for individuals and small businesses. However, Peninsula Wealth, LLC did not provide financial planning services to any of its accounts in the last financial year. The firm is not involved in selling products or offering services apart from investment advice to its investment advisory customers.

Core Advisor Services

  • Offered by 31% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 46% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

  • Find a firm that offers this service

    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

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Fee Structure

Fees charged by financial advisors vary depending on the type of services provided. Fees billed by Peninsula Wealth, LLC typically consist of the following fee type: asset-based. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the company.

Available

  • Offered by 69% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

Unavailable

  • Find one of the 21% of firms that offer this fee type

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Find one of the 1% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 26% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 0% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 32% of firms that offer this fee type

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

  • Find one of the 10% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

The firm caters to high net worth investors. Out of its 783 accounts, Peninsula Wealth, LLC's largest client group is high net worth investors, though it also caters to 108 high-net-worth individuals. A high-net-worth individual is defined by the SEC as a person who has at least $750,000 in AUM or a net worth of at least $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). Just 2% of the firm's clients are non-U.S. persons.

  • High-Net-Worth Individuals* - 100%
  • Other Individuals - 0%
  • Corporations - 0%
  • Charitable Organizations - 0%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Peninsula Wealth, LLC does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Peninsula Wealth, LLC

Brett Davalos
San Francisco, CA
Robert Keane
San Francisco, CA
Kristina Ventura
San Francisco, CA
Rahul Shah
San Francisco, CA

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