Private Financial Counseling
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Overview
Private Financial Counseling is an advisory firm that has its headquarters in Los Angeles, California. The company oversees $208.5 million in assets across 392 customer accounts, placing it in the mid-tier of investment advisory firms in the United States by assets under management (AUM). It has a small group, including 1 financial advisor. Private Financial Counseling does not act as a registered broker-dealer, signifying that the company is not able to buy and sell securities for its clients' and own accounts and instead has to go through a broker-dealer company to do so. Securities are tradable fiscal investments such as stocks, bonds and options.
Private Financial Counseling administers all of the firm's accounts on a discretionary basis. Discretionary management signifies that an investment advisor has the discretion to make buy and sell choices without needing to seek client consent. Private Financial Counseling manages about $531,811 for every customer account. An average financial advisor at Private Financial Counseling manages about 392 client accounts.
The company's headquarters is at 1901 Avenue Of The Stars, Los Angeles, California 90067-6002. The firm is legally allowed to serve investors in the state of California.
Assets Under Management
Number of Advisors
Disclosures
Office Location
Private Financial Counseling by the Numbers
$208.5 million
7
392
$531.8 thousand
Products and Services
Financial services offered by Private Financial Counseling include financial planning services and portfolio management for institutional clients. In the prior fiscal year, Private Financial Counseling provided 1-10 of its customers with financial planning services. Private Financial Counseling is not involved in selling products or offering services apart from investment advice to its investment advisory customers. Private Financial Counseling is affiliated with one or more other service providers in the financial services industry, including with a lawyer or law firm.
Core Advisor Services
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Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
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Portfolio Management
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
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Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Other Services
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Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
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Publication of Periodicals
This is the publication of various financial education materials.
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Educational Seminars/Workshops
This is the hosting of seminars or workshops to educate investors on financial concepts.
Fee Structure
Fees for financial management typically are based on the financial services offered. However, fees charged by Private Financial Counseling typically consist of the following fee type: asset-based. Wrap fee programs, or the practice of bundling services for a single fee, are not provided by the company.
Available
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Offered by 69% of firms
Percentage of Assets
Unavailable
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Find one of the 21% of firms that offer this fee type
Hourly
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Find one of the 1% of firms that offer this fee type
Commissions
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Find one of the 26% of firms that offer this fee type
Performance-based
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Find one of the 0% of firms that offer this fee type
Subscription
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Find one of the 32% of firms that offer this fee type
Fixed
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Find one of the 10% of firms that offer this fee type
Other
Types of Clients
The company provides services to retail investors and high net worth investors. Out of its 392 clients, Private Financial Counseling's biggest client type by number of accounts is retail investors, but it also serves 52 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an investor who has at least $750,000 under management or a net worth of more than $1.50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the firm's clients reside abroad.
- High-Net-Worth Individuals* - 14.99%
- Other Individuals - 85.01%
- Corporations - 0%
- Charitable Organizations - 0%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Disclosures
Private Financial Counseling does not have any disclosures.
Please visit its Form ADV for more details.
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Financial Advisors at Private Financial Counseling
Los Angeles, CA
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