Prudent Investor Advisors, LLC

CRD#121922
Investment Advisor Firm

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Learn more about Prudent Investor Advisors, LLC

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Prudent Investor Advisors, LLC is located at 101 Parkshore Drive, Suite 100, Folsom, CA. The firm employs 5 financial advisors to manage client portfolios and provide financial guidance. Prudent Investor Advisors, LLC is not a registered broker-dealer.

    Prudent Investor Advisors, LLC oversees $1.2 billion in assets under management across 137 accounts, of which 99 are discretionary and 38 are non-discretionary. The services offered include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, and pension consulting services. The firm caters to retail investors, high net worth investors, pooled investment vehicles, pension plans, charitable organizations, state or municipal government entities, and corporations, with retail investors being the largest client type by accounts. The fee structure at Prudent Investor Advisors, LLC includes asset-based, hourly, and fixed fees. The firm has 16 high net worth clients.

    Prudent Investor Advisors, LLC is registered in the states of Arizona, California, Michigan, Texas, and Utah.

    Assets Under Management

    $1.2 billion

    Number of Advisors

    5

    Disclosures

    No

    Office Location

    101 Parkshore Drive, Suite 100
    Folsom, CA 95630

    Prudent Investor Advisors, LLC by the Numbers

    Total Assets Under Management

    $1.2 billion

    National Average: $8.6 billion
    Total Number of Employees

    5

    National Average: 64
    Total Number of Accounts

    137

    National Average: 375,227
    Average Account Size

    $9.1 million

    National Average: $23.0 thousand
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    Products and Services

    Prudent Investor Advisors, LLC provides a number of financial services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, and pension consulting services. However, Prudent Investor Advisors, LLC did not provide financial planning services to any of its accounts in the prior financial year. The Firm is not engaged in selling products or offering services apart from investment advice to its investment advisory clients.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

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    Fee Structure

    Fees for financial advice typically depend on the type of services provided. Fees charged by Prudent Investor Advisors, LLC can include some combination of the following fee structures: asset-based, hourly, or fixed.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    Unavailable

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    The firm manages money for a number of different investors. It provides services to retail investors, high net worth investors, pooled investment vehicles, pension plans, charitable organizations, state or municipal government entities, and corporations. Out of its 7 clients, Prudent Investor Advisors, LLC's largest client type by number of accounts is pension plans, though it also serves 16 high-net-worth individuals. The SEC defines a high-net-worth individual as an individual who has at least $750,000 in AUM or a net worth of more than $1,50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 11.59%
    • Other Individuals - 56.52%
    • Corporations - 30.43%
    • Charitable Organizations - 1.45%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Prudent Investor Advisors, LLC does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Prudent Investor Advisors, LLC

    Kenneth Haren
    Folsom, CA
    Gabriel Uruburo
    Folsom, CA
    Brian Taylor
    Folsom, CA
    Jeffrey Coontz
    Folsom, CA
    Gary Allen
    Folsom, CA
    Dena Baker
    Folsom, CA

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