Sage Rhino Capital LLC

CRD#290148
Investment Advisor Firm

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Overview

Sage Rhino Capital LLC operates as a financial advisor company based in Menlo Park, California. It has $370.1 million in total assets across 885 client accounts, making it one of the bigger firms in the United States by assets under management (AUM). The company has a small group of five employees, two of whom are financial advisors. Sage Rhino Capital LLC is not a registered broker-dealer, signifying that it cannot buy and sell securities for its accounts and those of its customers and instead is required to go through a broker-dealer company to do so. Securities are defined as exchangable financial assets such as stocks, options and bonds.

Sage Rhino Capital LLC administers all of its accounts in a discretionary manner. Discretionary management signifies that buy and sell judgments for the client's account are made by an investment advisor without needing client permission. The company administers about $418,177 for every client account. The typical advisor at Sage Rhino Capital LLC manages around 443 client accounts.

The company's main office is located at 525 Middlefield Road, Suite 119, Menlo Park, California 94025. The firm is allowed to provide services to investors in the state of California.

Number of Advisors

2

Disclosures

No

Office Location

525 Middlefield Road, Suite 119
Menlo Park, CA 94025

Sage Rhino Capital LLC by the Numbers

Total Number of Employees

5

National Average: 4,943
Total Number of Accounts

885

National Average: 2,522
Average Account Size

$418.2 thousand

National Average: $1.3 million

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Products and Services

Sage Rhino Capital LLC offers a number of financial services, which can include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services and selection of other advisers. However, Sage Rhino Capital LLC did not provide any of its clients with financial planning services in the prior fiscal year. Sage Rhino Capital LLC is not engaged in selling products or offering services other than investment advice to its investment advisory accounts.

Core Advisor Services

  • Offered by 45% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 63% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

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    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

  • Offered by 23% of firms

    Selection of Other Advisors

    This is the firm's assistance with choosing other advisors to work with who may have different specialties.

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    Publication of Periodicals

    This is the publication of various financial education materials.

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    Educational Seminars/Workshops

    This is the hosting of seminars or workshops to educate investors on financial concepts.

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Fee Structure

Fees for financial advisory services are based on which services the firm provides the client. However, fees charged by Sage Rhino Capital LLC may include the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not provided by the firm.

Available

  • Offered by 75% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 37% of firms

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Offered by 40% of firms

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

Unavailable

  • Find one of the 3% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 17% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 1% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 12% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

Sage Rhino Capital LLC provides services to retail investors, high net worth investors and pension plans. Out of its 885 accounts, Sage Rhino Capital LLC's biggest client group by number of accounts is high net worth investors, though it also manages money for 84 high-net-worth individuals. The SEC defines a high-net-worth individual as an investor who has at least $750,000 under management or a net worth of more than $1.50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the company's clients are non-U.S. persons.

  • High-Net-Worth Individuals* - 73.68%
  • Other Individuals - 21.93%
  • Corporations - 4.39%
  • Charitable Organizations - 0%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Sage Rhino Capital LLC does not have any disclosures.

Please visit its Form ADV for more details.

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This content was compiled from the SEC and FINRA