Secura Financial

CRD#137324
Investment Advisor Firm

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Learn more about Secura Financial

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations

    • Overview

    Secura Financial is located at 333 City Boulevard West, Orange, CA. The firm employs 10 financial advisors to manage client portfolios and provide financial guidance. Secura Financial is not a registered broker-dealer.

    Secura Financial oversees $230.4 million in assets under management across 1,123 accounts, all of which are discretionary. Over the past year, the firm has provided financial planning services to between 11 and 25 clients. The services offered include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services, and selection of other advisers. The firm caters to retail investors, high net worth investors, pension plans, and charitable organizations, with retail investors being the largest client type by accounts. The fee structure at Secura Financial includes asset-based, hourly, fixed, and other fees. The firm has 414 high net worth clients and maintains affiliations with a broker-dealer or securities dealer, accountant or accounting firm, lawyer or law firm, insurance company or agency, and real estate broker or dealer.

    Secura Financial is registered in the state of California.

    Assets Under Management

    $230.4 million

    Number of Advisors

    10

    Disclosures

    No

    Office Location

    333 City Boulevard West,
    Orange, CA 92868-2944

    Secura Financial by the Numbers

    Total Assets Under Management

    $230.4 million

    National Average: $8.6 billion
    Total Number of Employees

    10

    National Average: 64
    Total Number of Accounts

    1,123

    National Average: 375,227
    Average Account Size

    $205.2 thousand

    National Average: $23.0 thousand
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    Products and Services

    Secura Financial provides a number of services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services, and selection of other advisers. In the past fiscal year, Secura Financial provided 45621 of its accounts with financial planning services. The Firm does not sell products or offer services apart from investment advice to its investment advisory clients.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Find a firm that offers this service

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Find a firm that offers this service

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Fees charged by financial advisors largely vary depending on the type of financial services provided. Fees charged by Secura Financial likely consist of any blend of the following fee structures: asset-based, hourly, fixed, or other. Wrap fee programs, or the practice of bundling services for a single fee, are provided by Secura Financial.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Offered by 10% of firms

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

    Unavailable

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    Back to Overview

    Types of Clients

    It provides services to retail investors, high net worth investors, pension plans, and charitable organizations. Out of its 4 clients, Secura Financial's biggest client type by number of accounts is high net worth investors, although it also serves 414 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an investor who has at least $750,000 in AUM or a net worth of more than $1,50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 45.3%
    • Other Individuals - 52.74%
    • Corporations - 1.75%
    • Charitable Organizations - 0.22%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Secura Financial does not have any disclosures.

    Please visit its Form ADV for more details.

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