Sonoma Brands Capital
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Learn more about Sonoma Brands Capital
Sonoma Brands Capital operates as a financial advisor company based in Sonoma, California. The company oversees $349.4 million in assets across 10 customer accounts, making it a mid-tier firm in the country by assets under management (AUM). The firm has a small group, including 6 financial advisors. Sonoma Brands Capital does not act as a registered broker-dealer, signifying that the firm cannot buy and sell securities for its accounts and those of its clients and instead has to go through a broker-dealer firm to do so. Securities are tradable financial investments such as bonds, options and equities.
Sonoma Brands Capital manages all of the company's client assets on a discretionary basis. Discretionary management signifies that buy and sell choices for the client's account are made by a portfolio manager without needing to seek the customer's consent. The firm oversees roughly $34.9 million in assets for every account. The typical financial advisor at Sonoma Brands Capital manages around two client accounts, making it one of the most personalized financial advisor firms in the country.
The firm's headquarters is located at 117 W. Napa St., Sonoma, California 95476. The firm is allowed to serve clients in the state of California.
Assets Under Management
Number of Advisors
Sonoma Brands Capital by the Numbers
Fees charged by financial advisors are based on which services the firm provides the client. Fee types charged by the company can consist of any combination of the following fee structures: asset-based or performance-based. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Offered by 69% of firms
Percentage of AssetsShow Explanation
This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.
Offered by 26% of firms
Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.
Find one of the 21% of firms that offer this fee type
Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.
Find one of the 1% of firms that offer this fee type
Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.
Find one of the 0% of firms that offer this fee type
Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.
Find one of the 32% of firms that offer this fee type
Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.
Find one of the 10% of firms that offer this fee type
Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.
Types of Clients
It caters to pooled investment vehicles. Out of its 10 accounts, Sonoma Brands Capital's largest client type by number of accounts is pooled investment vehicles. None of the company's customers are represented by people from outside of the U.S.
- High-Net-Worth Individuals* - 0%
- Other Individuals - 0%
- Corporations - 100%
- Charitable Organizations - 0%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Sonoma Brands Capital does not have any disclosures.
Please visit its Form ADV for more details.
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