Carlson Financial

CRD#295907
Investment Advisor Firm

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Overview

Carlson Financial is an advisory firm based in Topeka, Kansas. It administers $342.4 million in total assets throughout 2,901 customer accounts, making it a mid-tier financial advisory firm in the United States by assets under management (AUM). The company has a small team, including 15 financial advisors. Carlson Financial does not act as a registered broker-dealer, signifying that it cannot buy and sell securities for its accounts and those of its customers and instead must go through a broker-dealer firm to do so. Securities are exchangable fiscal assets like bonds, equities and options.

Carlson Financial oversees all of the firm's accounts in a discretionary manner. Discretionary management is a structure in which a portfolio manager has the discretion to make buy and sell judgments without needing to seek the client's permission. The company supervises an average of $118,029 in assets for each customer account. The average advisor at Carlson Financial oversees around 193 client accounts.

The firm's main office is at 1201 Sw Oakley Avenue, Topeka, Kansas 66604. The company is registered to serve investors across 5 states, including Colorado, Kansas, South Carolina, Texas and Virginia.

Assets Under Management

$342.4 million

Number of Advisors

15

Disclosures

No

Office Location

1201 Sw Oakley Avenue
Topeka, KS 66604

Carlson Financial by the Numbers

Total Assets Under Management

$342.4 million

National Average: $8.6 billion
Total Number of Employees

27

National Average: 64
Total Number of Accounts

2,901

National Average: 375,227
Average Account Size

$118.0 thousand

National Average: $23.0 thousand
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Products and Services

Financial services offered by Carlson Financial can include financial planning services and portfolio management for individuals and small businesses. In the last financial year, Carlson Financial provided 1000 of its customers with financial planning services. The firm is engaged in selling products or offering services apart from investment advisory services to its customers.

Core Advisor Services

  • Offered by 31% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 46% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

  • Find a firm that offers this service

    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

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Fee Structure

Fees for financial management usually are based on which services the firm provides the client. Fees billed by the firm may include any combination of the following fee structures: asset-based or other. Wrap fee programs, or the practice of bundling services for a single fee, are not provided by the company.

Available

  • Offered by 69% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 10% of firms

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

Unavailable

  • Find one of the 21% of firms that offer this fee type

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Find one of the 1% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 26% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 0% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 32% of firms that offer this fee type

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

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Types of Clients

Carlson Financial works with retail investors and corporations. Out of its 2,901 customers, Carlson Financial's largest client is retail investors. None of the company's clients reside abroad.

  • High-Net-Worth Individuals* - 0%
  • Other Individuals - 99.6%
  • Corporations - 0.4%
  • Charitable Organizations - 0%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Carlson Financial does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Carlson Financial

Marissa Waldron
Virginia Beach, VA
Carl Carlson
Topeka, KS
Matthew Jaskolka
Topeka, KS
Daniel Moylan
Topeka, KS
Scott Rinehart
Topeka, KS
Shawn Perkins
Glen Allen, VA
Susannah Orzolek
Glen Allen, VA
Anna Carlson
Glen Allen, VA

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The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

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