True Link Financial Advisors

CRD#281870
Investment Advisor Firm

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Learn more about True Link Financial Advisors

  • Overview
  • By the Numbers
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    True Link Financial Advisors is located at 315 Montgomery Street, San Francisco, CA. The firm employs 5 financial advisors to manage client portfolios and provide financial guidance. True Link Financial Advisors is not a registered broker-dealer.

    True Link Financial Advisors oversees $1.1 billion in assets under management across 981 accounts, of which 955 are discretionary and 26 are non-discretionary. The services offered include portfolio management for individuals and small businesses, as well as portfolio management for institutional clients. The firm caters to retail investors, high net worth investors, and corporations, with retail investors being the largest client type by accounts. The fee structure at True Link Financial Advisors is asset-based. The firm has 15 high net worth clients.

    True Link Financial Advisors is registered in the states of Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Kansas, Maine, Michigan, Minnesota, Missouri, New Jersey, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia, West Virginia, and Wisconsin.

    Assets Under Management

    $1.1 billion

    Number of Advisors

    5

    Disclosures

    No

    Office Location

    315 Montgomery Street
    San Francisco, CA 94104

    True Link Financial Advisors by the Numbers

    Total Assets Under Management

    $1.1 billion

    National Average: $8.6 billion
    Total Number of Employees

    8

    National Average: 64
    Total Number of Accounts

    981

    National Average: 375,227
    Average Account Size

    $1.2 million

    National Average: $23.0 thousand
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    Fee Structure

    Financial advisory fees typically vary depending on which service is provided. Fees charged by True Link Financial Advisors typically consist of the following fee structure: asset-based.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    Unavailable

    • Find one of the 21% of firms that offer this fee type

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 32% of firms that offer this fee type

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    It provides services to retail investors, high net worth investors, and corporations. Out of its 3 clients, True Link Financial Advisors's largest client type by number of accounts is corporations, although it also manages money for 15 high-net-worth individuals. The SEC defines a high-net-worth individual as an individual who has at least $750,000 under management or a net worth of more than $1,50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 1.53%
    • Other Individuals - 83.28%
    • Corporations - 15.19%
    • Charitable Organizations - 0%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    True Link Financial Advisors does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at True Link Financial Advisors

    Elizabeth Misak
    San Francisco, CA
    Peter Wall
    Golden, CO
    Rafal Chochol
    Chicago, IL
    Bryan Kreitzberg
    Broomfield, CO
    Kai Stinchcombe
    San Francisco, CA
    Scott Parker
    Fairfield, CT

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