Infinity Financial Services Advisory

CRD#304981
Investment Advisor Firm

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Overview

Infinity Financial Services Advisory is located at 212 9th Street, Oakland, CA. The firm employs 37 financial advisors to manage client portfolios and provide financial guidance. Infinity Financial Services Advisory is not a registered broker-dealer.

Infinity Financial Services Advisory oversees $145.0 million in assets under management across 901 accounts, all of which are discretionary. Over the past year, the firm has provided financial planning services to between 11 and 25 clients. The services offered include financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and educational seminars. The firm caters to retail investors, high net worth investors, and corporations, with retail investors being the largest client type by accounts. The fee structure at Infinity Financial Services Advisory includes asset-based and hourly fees. The firm has 15 high net worth clients and maintains affiliations with a broker-dealer or securities dealer, an accountant or accounting firm, and an insurance company or agency.

Infinity Financial Services Advisory is registered in the states of Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

Assets Under Management

$145.0 million

Number of Advisors

37

Disclosures

No

Office Location

212 9Th Street
Oakland, CA 94607

Infinity Financial Services Advisory by the Numbers

Total Assets Under Management

$145.0 million

National Average: $8.6 billion
Total Number of Employees

37

National Average: 64
Total Number of Accounts

901

National Average: 375,227
Average Account Size

$161.0 thousand

National Average: $23.0 thousand
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Products and Services

Infinity Financial Services Advisory provides multiple services, which can consist of financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and educational seminars. In the last fiscal year, Infinity Financial Services Advisory provided 45621 of its customers with financial planning services. The Company is not involved in selling products or offering services aside from investment advisory services to its investment advisory accounts.

Core Advisor Services

  • Offered by 31% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 46% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

  • Find a firm that offers this service

    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

  • Offered by 20% of firms

    Selection of Other Advisors

    This is the firm's assistance with choosing other advisors to work with who may have different specialties.

  • Find a firm that offers this service

    Publication of Periodicals

    This is the publication of various financial education materials.

  • Offered by 6% of firms

    Educational Seminars/Workshops

    This is the hosting of seminars or workshops to educate investors on financial concepts.

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Fee Structure

Financial advisory fees largely are based on the services offered. Fees charged by Infinity Financial Services Advisory can include some combination of the following fee structures: asset-based or hourly. Wrap fee programs, or the practice of bundling services for a single fee, are offered by Infinity Financial Services Advisory.

Available

  • Offered by 69% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 21% of firms

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

Unavailable

  • Find one of the 1% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 26% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 0% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 32% of firms that offer this fee type

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

  • Find one of the 10% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

The firm works with retail investors, high net worth investors, and corporations. Out of its 3 clients, Infinity Financial Services Advisory's biggest client type by number of accounts is retail investors, though it also serves 15 high-net-worth individuals. A high-net-worth individual is defined by the SEC as someone who has at least $750,000 in AUM or a net worth of more than $1,50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments).

  • High-Net-Worth Individuals* - 2.17%
  • Other Individuals - 94.35%
  • Corporations - 3.48%
  • Charitable Organizations - 0%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Infinity Financial Services Advisory does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Infinity Financial Services Advisory

Pietro Puducay
Oakland, CA
William Monsted
Oakland, CA
Mario Reina
Oakland, CA
Michael Hug
Oakland, CA
Bradford Jones
Oakland, CA
Anna Marie Lovell
Oakland, CA
Tony Tolene
Oakland, CA
Thomas Vigil
Oakland, CA
Randall Silvey
Oakland, CA

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