Prentice Capital Management, Lp

CRD#161178
Investment Advisor Firm

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Overview

Prentice Capital Management, Lp operates as a financial advisor firm located in Greenwich, Connecticut. The firm administers $403.0 million in assets under management across seven accounts, placing it among the larger firms in the nation by assets under management (AUM). It has a small group of six employees, including four financial advisors. Prentice Capital Management, Lp does not act as a registered broker-dealer, signifying that it cannot buy and sell securities for its own accounts as well as its clients' and instead has to go through a broker-dealer firm to do so. Securities are defined as exchangable financial assets such as bonds, stocks and options.

Prentice Capital Management, Lp oversees all of its client assets in a discretionary manner. Discretionary management is a structure in which buy and sell choices are made by an investment advisor without requiring client permission. The investment advisory firm administers about $57.6 million in assets for every client account. An average advisor at Prentice Capital Management, Lp administers about two client accounts, making it one of the most individualized financial advisor firms in the country.

The firm's central office is located at 100 West Putnam Avenue, Greenwich, Connecticut 6830. The firm is legally permitted to serve customers in the state of Connecticut.

Assets Under Management

$403.0 million

Number of Advisors

4

Disclosures

No

Office Location

100 West Putnam Avenue
Greenwich, CT 06830

Prentice Capital Management, Lp by the Numbers

Total Assets Under Management

$403.0 million

National Average: $3.7 billion
Total Number of Employees

6

National Average: 29
Total Number of Accounts

7

National Average: 2,073
Average Account Size

$57.6 million

National Average: $1.8 million

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Fee Structure

Fees charged by financial advisors largely depend on the type of services offered. However, fee types charged by Prentice Capital Management, Lp may include any blend of the following fee types: asset-based or performance-based. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.

Available

  • Offered by 74% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 17% of firms

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

Unavailable

  • Find one of the 35% of firms that offer this fee type

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Find one of the 2% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 1% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 40% of firms that offer this fee type

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

  • Find one of the 12% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

The company works with pooled investment vehicles and other investment advisers. Out of its seven accounts, Prentice Capital Management, Lp's biggest client type is pooled investment vehicles. Around 71% of the firm's accounts reside abroad.

  • High-Net-Worth Individuals* - 0%
  • Other Individuals - 0%
  • Corporations - 100%
  • Charitable Organizations - 0%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Prentice Capital Management, Lp does not have any disclosures.

Please visit its Form ADV for more details.

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This content was compiled from the SEC and FINRA

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.