Truist Advisory Services, Inc
Answer a few questions and
get matched with an advisor.
Learn more about Truist Advisory Services, Inc
Truist Advisory Services, Inc is an advisory firm located in Atlanta, Georgia. The firm manages $53.2 billion in assets under management across 125,600 customer accounts, making it one of the biggest investment advisory firms in the country by assets under management (AUM). The company has a very large group, including 2,653 financial advisors. Truist Advisory Services, Inc is not a registered broker-dealer, signifying that the company is not able to buy and sell securities for its own accounts as well as its clients' and instead is required to go through a broker-dealer company to do so. Securities are exchangable fiscal investments like bonds, options and equities.
Truist Advisory Services, Inc oversees 108,788 of the firm's accounts in a discretionary manner. Discretionary management signifies that an investment advisor makes transaction judgments without requiring client approval. Truist Advisory Services, Inc also has 16,812 non-discretionary accounts with a total of $12.3 billion in assets. The investment advisory firm oversees an average of $423,328 in assets for each client account. The typical advisor at Truist Advisory Services, Inc oversees about 47 client accounts, making it about average in terms of personalization.
Truist Advisory Services, Inc's headquarters is at 303 Peachtree Center Avenue,, Atlanta, Georgia 30303. The company is legally registered to provide services to customers throughout 51 U.S. states and territories.
Assets Under Management
Number of Advisors
Truist Advisory Services, Inc by the Numbers
Products and Services
Truist Advisory Services, Inc offers multiple services, which can include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, selection of other advisers, publication of newsletters and other services. In the last fiscal year, Truist Advisory Services, Inc provided financial planning services to 7500 of its clients. It does not sell products or offer services aside from investment advice to its investment advisory clients. The company also has a number of financial industry affiliations, including with a broker-dealer or securities dealer, banking or thrift institution, trust company, insurance company or agency, pension consultant and commodity pool advisor.
Core Advisor Services
Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
Offered by 46% of firms
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
Find a firm that offers this service
Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Offered by 20% of firms
Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
Offered by 3% of firms
Publication of Periodicals
This is the publication of various financial education materials.
Find a firm that offers this service
This is the hosting of seminars or workshops to educate investors on financial concepts.
Fees charged by financial advisors usually depend on which services the firm provides the client. However, fees billed by the firm can include some combination of the following fee structures: asset-based or fixed. Truist Advisory Services, Inc participates in a wrap fee program, in which the firm offers a bundle of services for a single fee.
Offered by 69% of firms
Percentage of AssetsShow Explanation
This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.
Offered by 32% of firms
Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.
Find one of the 21% of firms that offer this fee type
Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.
Find one of the 1% of firms that offer this fee type
Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.
Find one of the 26% of firms that offer this fee type
Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.
Find one of the 0% of firms that offer this fee type
Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.
Find one of the 10% of firms that offer this fee type
Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.
Types of Clients
The company does business with a number of different clients. It works with retail investors, high net worth investors, banking institutions, pension plans, charitable organizations, state or municipal government entities, corporations and other. Out of its 125,600 clients, Truist Advisory Services, Inc's largest client group by number of accounts is retail investors, but it also caters to 14,426 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an individual who has at least $750,000 in AUM or a net worth of at least $1.50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments). Just 1% of the company's accounts are non-U.S. persons.
- High-Net-Worth Individuals* - 11.64%
- Other Individuals - 85.93%
- Corporations - 2.36%
- Charitable Organizations - 0.07%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
Find an advisor who will work directly with you
Sometimes a big firm may not be able to give you the one-on-one service that you need. That's where we come in to help match you with great personal financial advisors. Click here to find your advisor matches today.
Truist Advisory Services, Inc does not have any disclosures.
Please visit its Form ADV for more details.
Find a financial advisor near you
If you're interested in working with an advisor closer to you, we can help you find one. Click here to find your advisor matches today.
Financial Advisors at Truist Advisory Services, Inc
Myrtle Beach, SC
Chevy Chase, MD
Merritt Island, FL
Not sure which advisor is right for you? Use our matching tool
Our matching tool simplifies the process of finding a financial advisor. To match you with top financial advisors nearby, we ask you a series of questions about your retirement plans, life status, investment goals and advisor preferences, which are all important topics to consider when choosing a financial advisor. Click here to find your advisor matches today
The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact email@example.com.
The named financial professional and firm have not reviewed, approved, or endorsed this profile and are not responsible for its accuracy. Profile content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named financial professional and firm. Financial professionals and firms having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s profiles.
This profile may include a firm or advisor that has a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. SmartAsset is not a client of the aforementioned firms or advisors. SmartAsset did not receive compensation for including any of the firms or advisors in the aforementioned profile.
This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the advisor or firm mentioned in this profile. The matching tool does not include all available advisors and firms and matches based on specific criteria (investable assets, geography, and willingness to work with a remote advisor).
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.