Synovus Securities, Inc
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Learn more about Synovus Securities, Inc
Synovus Securities, Inc is a financial advisor company headquartered in Columbus, Georgia. The firm handles $5.8 billion in assets under management across 12,071 accounts, placing it among the biggest firms in the nation by assets under management (AUM). The firm has a large team, including 200 financial advisors. Synovus Securities, Inc does not act as a registered broker-dealer, meaning the company is not able to buy and sell securities for its own accounts as well as its customers' and instead must go through a broker-dealer company to do so. Securities are exchangable financial assets such as options, bonds and equities.
Synovus Securities, Inc administers 7,462 of the firm's client assets in a discretionary manner. Discretionary management means that transaction choices for the client's account are made by an investment advisor without needing to seek client authorization. It also oversees 4,609 non-discretionary accounts totaling $2.4 billion in assets under management. The investment advisory firm supervises about $480,783 in assets for each customer account. The typical financial advisor at Synovus Securities, Inc oversees about 60 client accounts, placing it towards the middle in terms of personalization.
The firm's central office is at Synovus Centre, 1111 Bay Avenue, 4Th Floor, Columbus, Georgia 31901. Synovus Securities, Inc is registered to serve investors throughout 51 U.S. states and territories.
Assets Under Management
Number of Advisors
Synovus Securities, Inc by the Numbers
Products and Services
Synovus Securities, Inc offers a number of financial services, which can consist of financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, selection of other advisers, publication of newsletters, educational seminars and other services. In the past fiscal year, the company provided 1500 of its clients with financial planning services. Synovus Securities, Inc does sell products or offer services different than investment advice to its clients. The firm is also affiliated with a number of other service providers in the financial services industry, including with a banking or thrift institution, trust company and insurance company or agency.
Core Advisor Services
Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
Offered by 46% of firms
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
Find a firm that offers this service
Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Offered by 20% of firms
Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
Offered by 3% of firms
Publication of Periodicals
This is the publication of various financial education materials.
Offered by 6% of firms
This is the hosting of seminars or workshops to educate investors on financial concepts.
Financial advisory fees usually vary depending on which services the firm provides the client. Fee types billed by the firm most likely are comprised of any blend of the following fee structures: asset-based, hourly, fixed or commission-based. Synovus Securities, Inc participates in a wrap fee program, in which the company offers a service bundle for a single fee.
Offered by 69% of firms
Percentage of AssetsShow Explanation
This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.
Offered by 21% of firms
Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.
Offered by 1% of firms
Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.
Offered by 32% of firms
Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.
Find one of the 26% of firms that offer this fee type
Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.
Find one of the 0% of firms that offer this fee type
Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.
Find one of the 10% of firms that offer this fee type
Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.
Types of Clients
The firm does business with a number of different customers. The firm provides services to retail investors, high net worth investors, pension plans, charitable organizations and corporations. Out of its 12,071 clients, Synovus Securities, Inc's largest client type by number of accounts is retail investors, although it also caters to 1,228 high-net-worth individuals. A high-net-worth individual is defined by the SEC as a person who has at least $750,000 in AUM or a net worth of more than $1.50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments). None of its customers reside abroad.
- High-Net-Worth Individuals* - 10.17%
- Other Individuals - 85.22%
- Corporations - 3.95%
- Charitable Organizations - 0.65%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Synovus Securities, Inc does not have any disclosures.
Please visit its Form ADV for more details.
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Financial Advisors at Synovus Securities, Inc
Saint Simons Island, GA
Port Charlotte, FL
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