Cetera Advisors LLC
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Overview
Cetera Advisors LLC operates as an advisory company based in Englewood, Colorado. The firm controls $21.2 billion in assets under management across 90,646 client accounts, making it one of the biggest investment advisory firms in the nation by assets under management (AUM). It has a very large team, including 947 financial advisors. Cetera Advisors LLC is not a registered broker-dealer, signifying that the advisor is not able to buy and sell securities for its own accounts as well as its customers' and instead must go through a broker-dealer firm to do so. Securities are exchangable financial investments such as options, bonds and stocks.
Cetera Advisors LLC oversees the majority of the firm's accounts in a discretionary manner. Discretionary management signifies that buy and sell decisions are made by a portfolio manager without needing to seek the client's approval. The firm also oversees 11,249 non-discretionary accounts with a total of $3.1 billion in assets under management. The company's average account size is $234,185. An average financial advisor at Cetera Advisors LLC manages about 96 client accounts.
The firm's main office is located at 5299 Dtc Blvd, Englewood, Colorado 80111. The firm is legally registered to serve investors across 51 U.S. states and territories.
Assets Under Management
Number of Advisors
Disclosures
Office Location
Cetera Advisors LLC by the Numbers
![](https://d31s10tn3clc14.cloudfront.net/imgs/falc/assets@2x.png)
$21.2 billion
![](https://d31s10tn3clc14.cloudfront.net/imgs/falc/employees@2x.png)
1,047
![](https://d31s10tn3clc14.cloudfront.net/imgs/falc/accounts@2x.png)
90,646
![](https://d31s10tn3clc14.cloudfront.net/imgs/falc/account-size@2x.png)
$234.2 thousand
Products and Services
Cetera Advisors LLC offers a variety of financial services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services, selection of other advisers and educational seminars. In the last financial year, the firm provided 2321 of its customers with financial planning services. The firm is engaged in selling products or offering services other than investment advisory services to its customers. Cetera Advisors LLC is also affiliated with one or more other service providers in the financial services industry, including with a broker-dealer or securities dealer, insurance company or agency and pension consultant.
Core Advisor Services
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Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
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Offered by 46% of firms
Portfolio Management
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
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Find a firm that offers this service
Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Other Services
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Offered by 20% of firms
Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
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Find a firm that offers this service
Publication of Periodicals
This is the publication of various financial education materials.
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Offered by 6% of firms
Educational Seminars/Workshops
This is the hosting of seminars or workshops to educate investors on financial concepts.
Fee Structure
Financial management fees typically depend on which services the firm provides the client. However, fees charged by the firm most likely are comprised of the following fee types: asset-based, hourly, fixed or commission-based. Wrap fee programs, or the practice of bundling services for a single fee, are provided by Cetera Advisors LLC.
Available
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Offered by 69% of firms
Percentage of Assets
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Offered by 21% of firms
Hourly
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Offered by 1% of firms
Commissions
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Offered by 32% of firms
Fixed
Unavailable
Types of Clients
The company manages money for a broad range of customers. It provides services to retail investors, high net worth investors, pension plans, charitable organizations, state or municipal government entities and corporations. Out of its 90,646 clients, Cetera Advisors LLC's largest client is retail investors, but it also manages money for 23,348 high-net-worth individuals. The SEC defines a high-net-worth individual as a person who has at least $750,000 under management or a net worth of more than $1.50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments). None of its customers reside abroad.
- High-Net-Worth Individuals* - 26.01%
- Other Individuals - 73.04%
- Corporations - 0.62%
- Charitable Organizations - 0.33%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Disclosures
Cetera Advisors LLC does not have any disclosures.
Please visit its Form ADV for more details.
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Financial Advisors at Cetera Advisors LLC
Westborough, MA
Orlando, FL
Boca Raton, FL
Missoula, MT
San Diego, CA
Saint Louis, MO
Lake Oswego, OR
Franklin, WI
Belmar, NJ
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