Red Tortoise
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Overview
Red Tortoise is a financial advisor firm that has its headquarters in Atlanta, Georgia. The company oversees $246.1 million in total assets across 225 customer accounts, placing it in the mid-tier of financial advisory firms in the country by assets under management (AUM). The company has a small group, including 4 financial advisors. Red Tortoise is not a registered broker-dealer, meaning the firm cannot buy and sell securities for its customers' and own accounts and instead has to go through a broker-dealer company to do so. Securities are defined as exchangable financial assets such as options, stocks and bonds.
Red Tortoise manages the majority of its client assets in a discretionary manner. Discretionary management is a structure in which a portfolio manager has the discretion to make buy and sell decisions without needing the customer's authorization. It also has nine non-discretionary accounts totaling $2.1 million in assets under management. The advisory firm's average account size is $1.1 million. The typical advisor at Red Tortoise manages about 56 client accounts, placing it towards the middle in terms of personalization.
Red Tortoise's main office is at 5555 Glenridge Connector, Atlanta, Georgia 30342. The firm is registered to provide services to investors throughout a number of states, including Connecticut, Georgia and Texas.
Assets Under Management
Number of Advisors
Disclosures
Office Location
Red Tortoise by the Numbers
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$246.1 million
![](https://d31s10tn3clc14.cloudfront.net/imgs/falc/employees@2x.png)
4
![](https://d31s10tn3clc14.cloudfront.net/imgs/falc/accounts@2x.png)
225
![](https://d31s10tn3clc14.cloudfront.net/imgs/falc/account-size@2x.png)
$1.1 million
Products and Services
Red Tortoise offers a variety of services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients and other services. In the prior financial year, Red Tortoise provided financial planning services to 1-10 of its clients. It is not engaged in selling products or offering services aside from investment advice to its investment advisory accounts.
Core Advisor Services
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Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
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Offered by 46% of firms
Portfolio Management
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
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Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Other Services
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Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
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Publication of Periodicals
This is the publication of various financial education materials.
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Educational Seminars/Workshops
This is the hosting of seminars or workshops to educate investors on financial concepts.
Fee Structure
A financial advisor's fees usually vary depending on which service is provided. However, fee types billed by the company can be comprised of some combination of the following fee structures: asset-based, hourly or fixed. The firm does not provide a wrap fee program, in which the firm offers a bundle of services for a single fee.
Available
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Offered by 69% of firms
Percentage of Assets
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Offered by 21% of firms
Hourly
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Offered by 32% of firms
Fixed
Unavailable
Types of Clients
The company provides services to retail investors, high net worth investors and corporations. Out of its 225 clients, Red Tortoise's biggest client type is high net worth investors, although it also serves 37 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an investor who has at least $750,000 in AUM or a net worth of at least $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). None of its accounts are from outside of the U.S.
- High-Net-Worth Individuals* - 62.71%
- Other Individuals - 32.2%
- Corporations - 5.08%
- Charitable Organizations - 0%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Financial Advisors at Red Tortoise
Atlanta, GA
Atlanta, GA
Atlanta, GA
Decatur, GA
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