Sterling Bay Capital Advisers, LLC

CRD#172242
Investment Advisor Firm

Answer a few questions and
get matched with an advisor.

Find an Advisor

Learn more about Sterling Bay Capital Advisers, LLC

  • Overview
  • By the Numbers
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations

    • Overview

    Sterling Bay Capital Advisers, LLC is located at 939 West Fulton Market, Chicago, IL. The firm employs 33 financial advisors to manage client portfolios and provide financial guidance. Sterling Bay Capital Advisers, LLC is not a registered broker-dealer.

    The firm oversees $382.9 million in assets under management across 12 accounts, all of which are discretionary. Services offered include portfolio management for pooled investment vehicles. Sterling Bay Capital Advisers, LLC maintains an affiliation with a real estate broker or dealer. The fee structure includes asset-based, performance-based, and other fees. The firm serves pooled investment vehicles, which also represent the largest client type by accounts.

    Sterling Bay Capital Advisers, LLC is registered in the states of California and Illinois.

    Assets Under Management

    $382.9 million

    Number of Advisors

    33

    Disclosures

    No

    Office Location

    939 West Fulton Market
    Chicago, IL 60607

    Sterling Bay Capital Advisers, LLC by the Numbers

    Total Assets Under Management

    $382.9 million

    National Average: $8.6 billion
    Total Number of Employees

    33

    National Average: 64
    Total Number of Accounts

    12

    National Average: 375,227
    Average Account Size

    $31.9 million

    National Average: $23.0 thousand
    Back to Overview
    Back to Overview

    Fee Structure

    A financial advisor's fees usually depend on which services are offered. Fees charged by Sterling Bay Capital Advisers, LLC may include some combination of the following fee types: asset-based, performance-based, and other. Wrap fee programs, or the practice of bundling services for a single fee, are not provided by the company. The company can withdraw the expenses directly from customer accounts.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 26% of firms

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Offered by 10% of firms

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

    Unavailable

    • Find one of the 21% of firms that offer this fee type

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 32% of firms that offer this fee type

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    Back to Overview

    Types of Clients

    It caters to pooled investment vehicles. Out of its 12 clients, Sterling Bay Capital Advisers, LLC's largest client type by number of accounts is pooled investment vehicles. The SEC defines a high-net-worth individual as someone who has at least $750,000 under management or a net worth of more than $1.50 million or who is a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 0%
    • Other Individuals - 0%
    • Corporations - 100%
    • Charitable Organizations - 0%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

    Find an advisor who will work directly with you

    Sometimes a big firm may not be able to give you the one-on-one service that you need. That's where we come in to help match you with great personal financial advisors. Click here to find your advisor matches today.

    Back to Overview

    Disclosures

    Sterling Bay Capital Advisers, LLC does not have any disclosures.

    Please visit its Form ADV for more details.

    Back to Overview
    Back to Overview

    Find a financial advisor near you

    If you're interested in working with an advisor closer to you, we can help you find one. Click here to find your advisor matches today.

    Back to Overview

    The data in this profile was pulled by SmartAsset on 6/4/2025. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

    The named financial professional and firm have not reviewed, approved, or endorsed this profile and are not responsible for its accuracy. Profile content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named financial professional and firm. Financial professionals and firms having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s profiles.

    This profile may include a firm or advisor that has a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. SmartAsset is not a client of the aforementioned firms or advisors. SmartAsset did not receive compensation for including any of the firms or advisors in the aforementioned profile.

    This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the advisor or firm mentioned in this profile. The matching tool does not include all available advisors and firms and matches based on specific criteria (investable assets, geography, and willingness to work with a remote advisor).

    Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER® in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.