Advice And Planning Services

Investment Advisor Firm

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Advice and Planning Services operates as a financial advisor company headquartered in New York, New York. It has $25.2 billion in total assets over 69,021 customer accounts, making it one of the largest firms in the country by assets under management (AUM). The company has a very large team of 1,988 employees, including 920 financial advisors. Advice and Planning Services is not a registered broker-dealer, meaning it is not able to buy and sell securities for its clients' and own accounts and instead is required to go through a broker-dealer firm to do so. Securities are defined as exchangable fiscal investments like stocks, options and bonds.

Advice and Planning Services administers all of its client assets on a discretionary basis. Discretionary management signifies that transaction choices for the client's account are made by a portfolio manager without requiring client consent. Advice and Planning Services administers an average of $364,861 for each customer account. The typical financial advisor at Advice and Planning Services administers around 75 client accounts.

The company's main office is at 730 Third Avenue, New York, New York 10017-3206. Advice and Planning Services is legally registered to serve investors throughout 52 U.S. states and territories.

Number of Advisors




Office Location

730 Third Avenue
New York, NY 10017-3206

Advice And Planning Services by the Numbers

Total Number of Employees


National Average: 4,943
Total Number of Accounts


National Average: 2,522
Average Account Size

$364.9 thousand

National Average: $1.3 million

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Products and Services

Financial services provided by Advice and Planning Services include financial planning services and portfolio management for individuals and small businesses. In the last financial year, the firm provided 114,000 of its accounts with financial planning services. The company is not engaged in selling products or offering services other than investment advisory services to its investment advisory accounts. Advice and Planning Services is affiliated with a number of other companies in the financial services industry, including with a broker-dealer or securities dealer, banking or thrift institution, insurance company or agency, pension consultant, real estate broker or dealer and commodity pool advisor.

Core Advisor Services

  • Offered by 45% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 63% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

  • Find a firm that offers this service

    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

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Fee Structure

Fees for financial management usually depend on which services the firm provides the client. Fee types billed by the company most likely include the following fee structures: asset-based or other. The firm participates in a wrap fee program, in which the company offers a bundle of services for a comprehensive fee.


  • Offered by 75% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 12% of firms


    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.


  • Find one of the 37% of firms that offer this fee type


    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Find one of the 3% of firms that offer this fee type


    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 17% of firms that offer this fee type


    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 1% of firms that offer this fee type


    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 40% of firms that offer this fee type


    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

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Types of Clients

It works with retail investors, high net worth investors, charitable organizations and corporations. Out of its 69,021 customers, Advice and Planning Services's largest client is high net worth investors, but it also caters to 41,822 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an individual who has at least $750,000 in AUM or a net worth of at least $1.50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the company's customers reside abroad.

  • High-Net-Worth Individuals* - 60.59%
  • Other Individuals - 39.27%
  • Corporations - 0.08%
  • Charitable Organizations - 0.06%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Advice And Planning Services does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Advice And Planning Services

Kelsey Summers
Ames, IA
Jonathan Moyer
Buffalo, NY
Michael Perin
Lewisville, TX
Mark Durrenberger
Evanston, IL
William Gibson
Lewisville, TX
Sam Titus
Williston, VT
Aaron Moberg
Ames, IA
Thomas Davis
Hamden, CT
Kathleen Henrich
Hanover, NH

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This content was compiled from the SEC and FINRA