Keel Point, LLC

CRD#127902
Investment Advisor Firm

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Learn more about Keel Point, LLC

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Keel Point, LLC is located at 100 Church Street, Huntsville, AL. The firm employs 45 financial advisors to manage client portfolios and provide financial guidance. Keel Point, LLC is a registered broker-dealer.

    Keel Point, LLC oversees $2.9 billion in assets under management across 5,548 accounts, of which 5,464 are discretionary and 84 are non-discretionary. Over the past year, the firm has provided financial planning services to 500 clients. The services offered include financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for institutional clients, selection of other advisers, and other services. The firm caters to retail investors, high net worth investors, pooled investment vehicles, pension plans, charitable organizations, state or municipal government entities, and corporations, with retail investors being the largest client type by accounts. The fee structure at Keel Point, LLC includes asset-based, hourly, fixed, and performance-based fees. The firm has 709 high net worth clients and maintains affiliations with a broker-dealer or securities dealer and an insurance company or agency.

    Keel Point, LLC is registered in the states of Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington, West Virginia, and Wisconsin.

    Assets Under Management

    $2.9 billion

    Number of Advisors

    45

    Disclosures

    No

    Office Location

    100 Church Street
    Huntsville, AL 35801

    Keel Point, LLC by the Numbers

    Total Assets Under Management

    $2.9 billion

    National Average: $8.6 billion
    Total Number of Employees

    83

    National Average: 64
    Total Number of Accounts

    5,548

    National Average: 375,227
    Average Account Size

    $530.0 thousand

    National Average: $23.0 thousand
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    Products and Services

    Keel Point, LLC offers a variety of financial services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for institutional clients, selection of other advisers, and other services. In the last fiscal year, Keel Point, LLC provided 500 of its accounts with financial planning services. It is engaged in selling products or offering services different than investment advice to its clients.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Find a firm that offers this service

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Find a firm that offers this service

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    A financial advisor's fees largely vary depending on which services are provided. Fees billed by Keel Point, LLC likely consist of any combination of the following fee types: asset-based, hourly, fixed, or performance-based. Wrap fee programs, or the practice of bundling services for a single fee, are offered by Keel Point, LLC.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Offered by 26% of firms

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    Unavailable

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    The company manages money for a broad range of clients. It works with retail investors, high net worth investors, pooled investment vehicles, pension plans, charitable organizations, state or municipal government entities, and corporations. Out of its 7 clients, Keel Point, LLC's biggest client type by number of accounts is high net worth investors, but it also caters to 709 high-net-worth individuals. A high-net-worth individual is defined by the SEC as a person who has at least $750,000 in AUM or a net worth of more than $1,50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 45.48%
    • Other Individuals - 50.8%
    • Corporations - 3.27%
    • Charitable Organizations - 0.45%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Keel Point, LLC does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Keel Point, LLC

    Kyle Wegrzyn
    Huntsville, AL
    Jonathan Edwards
    Huntsville, AL
    William Fore
    Huntsville, AL
    Matthew Kerr
    Chattanooga, TN
    Amanda Ahmed
    Vienna, VA
    Edward Minton
    Huntsville, AL
    Blake Waggoner
    Huntsville, AL
    Robert Burleson
    Greenville, NC
    Keith Pendergrast
    Huntsville, AL

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