Obsidian Personal Planning Solutions, LLC
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Learn more about Obsidian Personal Planning Solutions, LLC
Obsidian Personal Planning Solutions, LLC is a financial advisory company based in Rockville, Maryland. It manages $182.5 million in assets throughout 641 client accounts, placing it in the mid-tier of firms in the United States by assets under management (AUM). It has a small group, including 7 financial advisors. Obsidian Personal Planning Solutions, LLC is not a registered broker-dealer, signifying that the company is not able to buy and sell securities for its accounts and those of its clients and instead has to go through a broker-dealer firm to do so. Securities are defined as exchangable fiscal assets like options, stocks and bonds.
Obsidian Personal Planning Solutions, LLC administers more than half of the firm's client assets on a discretionary basis. Discretionary management means that an investment advisor makes transaction decisions for the client's account without requiring client consent. Obsidian Personal Planning Solutions, LLC also oversees 10 non-discretionary accounts totaling $353,341 in assets under management. The company oversees roughly $284,718 in assets for each client account. The typical advisor at Obsidian Personal Planning Solutions, LLC manages about 92 client accounts.
Obsidian Personal Planning Solutions, LLC's central office is at 2099 Gaither Rd. Suite 110, Rockville, Maryland 20850. The company is legally allowed to serve clients across 7 states, including District of Columbia, Florida, Maryland, North Carolina, Pennsylvania, Texas and Virginia.
Assets Under Management
Number of Advisors
Obsidian Personal Planning Solutions, LLC by the Numbers
Products and Services
Obsidian Personal Planning Solutions, LLC provides a variety of financial services, which can consist of financial planning services, portfolio management for individuals and small businesses and selection of other advisers. In the prior financial year, the firm provided 101-250 of its clients with financial planning services. Obsidian Personal Planning Solutions, LLC does not sell products or offer services other than investment advisory services to its investment advisory customers. Obsidian Personal Planning Solutions, LLC is also affiliated with a number of other companies in the financial services industry, including with an insurance company or agency and pension consultant.
Core Advisor Services
Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
Offered by 46% of firms
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
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Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Offered by 20% of firms
Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
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Publication of Periodicals
This is the publication of various financial education materials.
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This is the hosting of seminars or workshops to educate investors on financial concepts.
A financial advisor's fees largely depend on the services offered. However, fees billed by the firm most likely consist of the following fee types: asset-based or fixed. The firm does participate in a wrap fee program, in which the firm offers a service bundle for a single fee.
Offered by 69% of firms
Percentage of AssetsShow Explanation
This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.
Offered by 32% of firms
Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.
Find one of the 21% of firms that offer this fee type
Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.
Find one of the 1% of firms that offer this fee type
Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.
Find one of the 26% of firms that offer this fee type
Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.
Find one of the 0% of firms that offer this fee type
Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.
Find one of the 10% of firms that offer this fee type
Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.
Types of Clients
It works with retail investors, high net worth investors and charitable organizations. Out of its 641 customers, Obsidian Personal Planning Solutions, LLC's largest client group is retail investors, although it also serves 98 high-net-worth individuals. A high-net-worth individual is defined by the SEC as someone who has at least $750,000 under management or a net worth of at least $1.50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the company's clients are non-U.S. persons.
- High-Net-Worth Individuals* - 40.5%
- Other Individuals - 58.68%
- Corporations - 0%
- Charitable Organizations - 0.83%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Obsidian Personal Planning Solutions, LLC does not have any disclosures.
Please visit its Form ADV for more details.
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