Principal Securities, Inc
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Learn more about Principal Securities, Inc
Principal Securities, Inc is an advisory company located in Des Moines, Iowa. The company handles $9.4 billion in total assets over 46,075 accounts, placing it among the biggest investment advisory firms in the nation by assets under management (AUM). Principal Securities, Inc has a very large group, including 1,430 financial advisors. Principal Securities, Inc is not a registered broker-dealer, meaning it cannot buy and sell securities for its clients' and own accounts and instead is required to go through a broker-dealer company to do so. Securities are exchangable financial assets such as bonds, options and stocks.
Principal Securities, Inc manages more than half of its accounts on a discretionary basis. Discretionary management signifies that transaction choices are made by a portfolio manager without requiring client authorization. Principal Securities, Inc also oversees 10,156 non-discretionary accounts with a total of $2.5 billion in assets under management. The firm's typical account size is $204,381. The typical advisor at Principal Securities, Inc administers around 32 client accounts, placing it towards the middle in terms of personalization.
The firm's main office is located at 655 9Th Street, Des Moines, Iowa 50309. The company is legally permitted to provide services to investors throughout 51 U.S. states and territories.
Assets Under Management
Number of Advisors
Principal Securities, Inc by the Numbers
Products and Services
Principal Securities, Inc provides multiple services, which can include financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers and educational seminars. In the last fiscal year, the company provided 500 of its clients with financial planning services. Principal Securities, Inc does sell products or offer services other than investment advisory services to its customers. It is also affiliated with a number of other service providers in the financial services industry, including with a broker-dealer or securities dealer, banking or thrift institution, trust company, insurance company or agency and commodity pool advisor.
Core Advisor Services
Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
Offered by 46% of firms
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
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Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Offered by 20% of firms
Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
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Publication of Periodicals
This is the publication of various financial education materials.
Offered by 6% of firms
This is the hosting of seminars or workshops to educate investors on financial concepts.
Fees charged by financial advisors typically vary depending on the financial services offered. Fee types billed by the firm can consist of some combination of the following fee structures: asset-based, hourly, fixed or other. Wrap fee programs, or the practice of bundling services for a single fee, are provided by the firm.
Offered by 69% of firms
Percentage of AssetsShow Explanation
This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.
Offered by 21% of firms
Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.
Offered by 32% of firms
Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.
Offered by 10% of firms
Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.
Find one of the 1% of firms that offer this fee type
Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.
Find one of the 26% of firms that offer this fee type
Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.
Find one of the 0% of firms that offer this fee type
Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.
Types of Clients
Principal Securities, Inc does business with a number of different customers. The company caters to retail investors, high net worth investors, pension plans, charitable organizations, state or municipal government entities and corporations. Out of its 46,075 accounts, Principal Securities, Inc's biggest client by number of accounts is retail investors, but it also manages money for 1,013 high-net-worth individuals. The SEC defines a high-net-worth individual as an investor who has at least $750,000 under management or a net worth of at least $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the firm's accounts are non-U.S. persons.
- High-Net-Worth Individuals* - 2.73%
- Other Individuals - 96.68%
- Corporations - 0.5%
- Charitable Organizations - 0.09%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Principal Securities, Inc does not have any disclosures.
Please visit its Form ADV for more details.
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Financial Advisors at Principal Securities, Inc
Des Moines, IA
Sioux Falls, SD
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