Affinia Financial Group, LLC

CRD#304665
Investment Advisor Firm

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Learn more about Affinia Financial Group, LLC

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations

    • Overview

    Affinia Financial Group, LLC operates as a financial advisory company based in Burlington, Massachusetts. It oversees $362.9 million in assets throughout 942 customer accounts, making it one of the bigger financial advisory firms in the nation by assets under management (AUM). Affinia Financial Group, LLC has a small group, including 6 financial advisors. Affinia Financial Group, LLC does not act as a registered broker-dealer, meaning the firm is not able to buy and sell securities for its own accounts as well as its customers' and instead has to go through a broker-dealer firm to do so. Securities are exchangable financial assets such as bonds, stocks and options.

    Affinia Financial Group, LLC manages the majority of the firm's accounts on a discretionary basis. Discretionary management means that an investment advisor makes buy and sell judgments for the client's account without needing the customer's permission. It also has five non-discretionary accounts with a total of $1.5 million in AUM. The firm manages roughly $385,214 for each customer account. The average financial advisor at Affinia Financial Group, LLC administers about 157 client accounts.

    Affinia Financial Group, LLC's central office is located at 80 Blanchard Road, Burlington, Massachusetts 1803. The firm is registered to serve investors across a few states, including Louisiana, Maine, Massachusetts, New Hampshire, New York and Texas.

    Assets Under Management

    $362.9 million

    Number of Advisors

    6

    Disclosures

    No

    Office Location

    80 Blanchard Road
    Burlington, MA 01803

    Affinia Financial Group, LLC by the Numbers

    Total Assets Under Management

    $362.9 million

    National Average: $8.6 billion
    Total Number of Employees

    10

    National Average: 64
    Total Number of Accounts

    942

    National Average: 375,227
    Average Account Size

    $385.2 thousand

    National Average: $23.0 thousand
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    Products and Services

    Affinia Financial Group, LLC offers a number of financial services, which can include financial planning services, portfolio management for individuals and small businesses and selection of other advisers. In the past financial year, the company provided financial planning services to 11-25 of its clients. It is engaged in selling products or offering services different than investment advice to its customers. Affinia Financial Group, LLC is also affiliated with a number of other companies in the financial services industry, including with an insurance company or agency.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Find a firm that offers this service

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Find a firm that offers this service

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Fees charged by financial advisors are based on which services are offered. Fees billed by Affinia Financial Group, LLC most likely consist of some blend of the following fee structures: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are provided by the company.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    Unavailable

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    Affinia Financial Group, LLC provides services to retail investors and high net worth investors. Out of its 942 accounts, Affinia Financial Group, LLC's biggest client by number of accounts is retail investors, though it also serves 144 high-net-worth individuals. The SEC defines a high-net-worth individual as an individual who has at least $750,000 under management or a net worth of more than $1.50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the firm's customers are non-U.S. persons.

    • High-Net-Worth Individuals* - 37.4%
    • Other Individuals - 62.6%
    • Corporations - 0%
    • Charitable Organizations - 0%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Affinia Financial Group, LLC does not have any disclosures.

    Please visit its Form ADV for more details.

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