Gray Private Wealth, LLC

CRD#128547
Investment Advisor Firm

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Learn more about Gray Private Wealth, LLC

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Gray Private Wealth, LLC is located at 150 Royall Street, Canton, MA. The firm employs 5 financial advisors to manage client portfolios and provide financial guidance. Gray Private Wealth, LLC is not a registered broker-dealer.

    Gray Private Wealth, LLC oversees $395.9 million in assets under management across 260 accounts, all of which are discretionary. Over the past year, the firm has provided financial planning services to between 251 and 500 clients. The services offered include financial planning services, portfolio management for individuals and small businesses, and the selection of other advisers. The firm caters to retail investors, high net worth investors, charitable organizations, corporations, and other types of investors, with high net worth investors being the largest client type by accounts. The fee structure at Gray Private Wealth, LLC includes asset-based, hourly, and fixed fees. The firm has 131 high net worth clients and maintains affiliations with an accountant or accounting firm.

    Gray Private Wealth, LLC is registered in the states of California, Florida, Massachusetts, New Hampshire, Pennsylvania, Rhode Island, and Texas.

    Assets Under Management

    $395.9 million

    Number of Advisors

    5

    Disclosures

    No

    Office Location

    150 Royall Street
    Canton, MA 02021

    Gray Private Wealth, LLC by the Numbers

    Total Assets Under Management

    $395.9 million

    National Average: $8.6 billion
    Total Number of Employees

    8

    National Average: 64
    Total Number of Accounts

    260

    National Average: 375,227
    Average Account Size

    $1.5 million

    National Average: $23.0 thousand
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    Products and Services

    Gray Private Wealth, LLC provides a variety of financial services, which can consist of financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. In the past financial year, Gray Private Wealth, LLC provided 251-500 of its customers with financial planning services. The Firm is not engaged in selling products or offering services other than investment advisory services to its investment advisory clients.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Find a firm that offers this service

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Find a firm that offers this service

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Financial management fees largely are based on the type of financial services provided. Fees charged by Gray Private Wealth, LLC most likely consist of any blend of the following fee types: asset-based, hourly, or fixed.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    Unavailable

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    The firm manages money for a broad range of clients. The firm provides services to retail investors, high net worth investors, charitable organizations, corporations, and other. Out of its 5 clients, Gray Private Wealth, LLC's largest client type by number of accounts is high net worth investors, but it also caters to 131 high-net-worth individuals. The SEC defines a high-net-worth individual as an investor who has at least $750,000 under management or a net worth of at least $1,50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 50.38%
    • Other Individuals - 39.62%
    • Corporations - 9.62%
    • Charitable Organizations - 0.38%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Gray Private Wealth, LLC does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Gray Private Wealth, LLC

    Amy Alpert
    Canton, MA
    Austin Russell
    Canton, MA
    Justin Klunder
    Canton, MA
    James Branch
    Canton, MA
    Stephen Kenney
    Canton, MA
    Paul Gerry
    Canton, MA

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