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Learn more about Straightline
Straightline is an advisory company that has its headquarters in Troy, Michigan. It handles $1.0 billion in assets under management over 5,694 customer accounts, making it one of the bigger financial advisory firms in the United States by assets under management (AUM). The firm has a small group, including 8 financial advisors. Straightline is not a registered broker-dealer, signifying that it cannot buy and sell securities for its accounts and those of its customers and instead is required to go through a broker-dealer firm to do so. Securities are defined as tradable financial assets like options, stocks and bonds.
Straightline administers more than half of its client assets on a discretionary basis. Discretionary management means that buy and sell choices are made by a portfolio manager without requiring the client's approval. It also has 356 non-discretionary accounts totaling $48.8 million in assets under management. The investment advisory firm manages roughly $176,074 for every customer account. The average financial advisor at Straightline manages around 712 client accounts.
The company's central office is at 165 Kirts Blvd., Troy, Michigan 48084. Straightline is permitted to provide services to customers throughout 30 U.S. states and territories.
Assets Under Management
Number of Advisors
Straightline by the Numbers
Products and Services
Straightline offers multiple financial services, including financial planning services, portfolio management for individuals and small businesses, educational seminars and other services. In the last financial year, the company provided financial planning services to 1-10 of its clients. Straightline is involved in selling products or offering services other than investment advice to its clients.
Core Advisor Services
Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
Offered by 46% of firms
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
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Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
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Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
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Publication of Periodicals
This is the publication of various financial education materials.
Offered by 6% of firms
This is the hosting of seminars or workshops to educate investors on financial concepts.
Fees charged by financial advisors largely vary depending on the services offered. Fee types charged by the firm likely are comprised of some combination of the following fee types: asset-based, fixed or other. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by Straightline.
Offered by 69% of firms
Percentage of AssetsShow Explanation
This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.
Offered by 32% of firms
Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.
Offered by 10% of firms
Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.
Find one of the 21% of firms that offer this fee type
Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.
Find one of the 1% of firms that offer this fee type
Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.
Find one of the 26% of firms that offer this fee type
Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.
Find one of the 0% of firms that offer this fee type
Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.
Types of Clients
The company caters to retail investors, high net worth investors and charitable organizations. Out of its 5,694 clients, Straightline's biggest client group by number of accounts is retail investors, although it also serves 410 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an individual who has at least $750,000 in AUM or a net worth of at least $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the company's clients are non-U.S. persons.
- High-Net-Worth Individuals* - 15.58%
- Other Individuals - 84.27%
- Corporations - 0%
- Charitable Organizations - 0.15%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Straightline does not have any disclosures.
Please visit its Form ADV for more details.
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Financial Advisors at Straightline
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