Cetera Advisors LLC

CRD#10299
Investment Advisor Firm

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Overview

Cetera Advisors LLC operates as an advisory company based in Englewood, Colorado. The firm controls $21.2 billion in assets under management across 90,646 client accounts, making it one of the biggest investment advisory firms in the nation by assets under management (AUM). It has a very large team, including 947 financial advisors. Cetera Advisors LLC is not a registered broker-dealer, signifying that the advisor is not able to buy and sell securities for its own accounts as well as its customers' and instead must go through a broker-dealer firm to do so. Securities are exchangable financial investments such as options, bonds and stocks.

Cetera Advisors LLC oversees the majority of the firm's accounts in a discretionary manner. Discretionary management signifies that buy and sell decisions are made by a portfolio manager without needing to seek the client's approval. The firm also oversees 11,249 non-discretionary accounts with a total of $3.1 billion in assets under management. The company's average account size is $234,185. An average financial advisor at Cetera Advisors LLC manages about 96 client accounts.

The firm's main office is located at 5299 Dtc Blvd, Englewood, Colorado 80111. The firm is legally registered to serve investors across 51 U.S. states and territories.

Assets Under Management

$21.2 billion

Number of Advisors

947

Disclosures

No

Office Location

5299 Dtc Blvd
Englewood, CO 80111

Cetera Advisors LLC by the Numbers

Total Assets Under Management

$21.2 billion

National Average: $8.6 billion
Total Number of Employees

1,047

National Average: 64
Total Number of Accounts

90,646

National Average: 375,227
Average Account Size

$234.2 thousand

National Average: $23.0 thousand
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Products and Services

Cetera Advisors LLC offers a variety of financial services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services, selection of other advisers and educational seminars. In the last financial year, the firm provided 2321 of its customers with financial planning services. The firm is engaged in selling products or offering services other than investment advisory services to its customers. Cetera Advisors LLC is also affiliated with one or more other service providers in the financial services industry, including with a broker-dealer or securities dealer, insurance company or agency and pension consultant.

Core Advisor Services

  • Offered by 31% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 46% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

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    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

  • Offered by 20% of firms

    Selection of Other Advisors

    This is the firm's assistance with choosing other advisors to work with who may have different specialties.

  • Find a firm that offers this service

    Publication of Periodicals

    This is the publication of various financial education materials.

  • Offered by 6% of firms

    Educational Seminars/Workshops

    This is the hosting of seminars or workshops to educate investors on financial concepts.

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Fee Structure

Financial management fees typically depend on which services the firm provides the client. However, fees charged by the firm most likely are comprised of the following fee types: asset-based, hourly, fixed or commission-based. Wrap fee programs, or the practice of bundling services for a single fee, are provided by Cetera Advisors LLC.

Available

  • Offered by 69% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 21% of firms

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Offered by 1% of firms

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Offered by 32% of firms

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

Unavailable

  • Find one of the 26% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 0% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 10% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

The company manages money for a broad range of customers. It provides services to retail investors, high net worth investors, pension plans, charitable organizations, state or municipal government entities and corporations. Out of its 90,646 clients, Cetera Advisors LLC's largest client is retail investors, but it also manages money for 23,348 high-net-worth individuals. The SEC defines a high-net-worth individual as a person who has at least $750,000 under management or a net worth of more than $1.50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments). None of its customers reside abroad.

  • High-Net-Worth Individuals* - 26.01%
  • Other Individuals - 73.04%
  • Corporations - 0.62%
  • Charitable Organizations - 0.33%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Cetera Advisors LLC does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Cetera Advisors LLC

Michael Rousseau
Westborough, MA
Nicholas Russell
Orlando, FL
Elyse Jurman
Boca Raton, FL
William Lucas
Missoula, MT
Iain Reilly
San Diego, CA
Denise Ford
Saint Louis, MO
John Peyton
Lake Oswego, OR
Randy Roesler
Franklin, WI
James Boyle
Belmar, NJ

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The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

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