Kensington Financial Advisors LLC

CRD#136346
Investment Advisor Firm

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Overview

Kensington Financial Advisors LLC operates as a financial advisory company headquartered in Florham Park, New Jersey. Kensington Financial Advisors LLC manages $114.6 million in assets under management throughout 326 accounts, placing it in the mid-tier of financial advisory firms in the United States by assets under management (AUM). The firm has a small group, including 2 financial advisors. Kensington Financial Advisors LLC does not act as a registered broker-dealer, signifying that the company is not able to buy and sell securities for its clients' and own accounts and instead is required to go through a broker-dealer company to do so. Securities are defined as tradable fiscal investments such as equities, options and bonds.

Kensington Financial Advisors LLC administers the majority of the firm's accounts on a discretionary basis. Discretionary management signifies that buy and sell decisions for the client's account are made by an investment advisor without needing the client's authorization. The company also manages 35 non-discretionary accounts with a total of $376,985 in assets. The company manages roughly $351,393 in assets for every customer account. The average advisor at Kensington Financial Advisors LLC manages around 163 client accounts.

The company's headquarters is at 26 Columbia Turnpike, Florham Park, New Jersey 7932. The company is legally registered to provide services to investors throughout a number of states, including Florida, New Hampshire, New Jersey, New York, Pennsylvania, South Carolina and Texas.

Assets Under Management

$114.6 million

Number of Advisors

2

Disclosures

No

Office Location

26 Columbia Turnpike
Florham Park, NJ 07932

Kensington Financial Advisors LLC by the Numbers

Total Assets Under Management

$114.6 million

National Average: $8.6 billion
Total Number of Employees

2

National Average: 64
Total Number of Accounts

326

National Average: 375,227
Average Account Size

$351.4 thousand

National Average: $23.0 thousand
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Products and Services

Kensington Financial Advisors LLC provides a number of financial services, which can consist of financial planning services, portfolio management for individuals and small businesses, pension consulting services and selection of other advisers. In the last fiscal year, the firm provided 101-250 of its clients with financial planning services. Kensington Financial Advisors LLC does not sell products or offer services aside from investment advisory services to its investment advisory customers.

Core Advisor Services

  • Offered by 31% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 46% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

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    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

  • Offered by 20% of firms

    Selection of Other Advisors

    This is the firm's assistance with choosing other advisors to work with who may have different specialties.

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    Publication of Periodicals

    This is the publication of various financial education materials.

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    Educational Seminars/Workshops

    This is the hosting of seminars or workshops to educate investors on financial concepts.

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Fee Structure

Financial management fees vary depending on the services provided. However, fees charged by Kensington Financial Advisors LLC can consist of any blend of the following fee structures: asset-based, hourly or fixed. The firm does not participate in a wrap fee program, in which the firm offers a bundle of services for a single fee.

Available

  • Offered by 69% of firms

    Percentage of Assets

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    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 21% of firms

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Offered by 32% of firms

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

Unavailable

  • Find one of the 1% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 26% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 0% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 10% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

Kensington Financial Advisors LLC works with retail investors and high net worth investors. Out of its 326 clients, Kensington Financial Advisors LLC's largest client type is retail investors, although it also serves 33 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an individual who has at least $750,000 in AUM or a net worth of more than $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). None of its clients are non-U.S. persons.

  • High-Net-Worth Individuals* - 36.26%
  • Other Individuals - 63.74%
  • Corporations - 0%
  • Charitable Organizations - 0%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Kensington Financial Advisors LLC does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Kensington Financial Advisors LLC

Cheryl Werbeloff
Florham Park, NJ
David Fuhrman
Florham Park, NJ

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The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

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