Herold Advisors, Inc

CRD#105090
Investment Advisor Firm

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Learn more about Herold Advisors, Inc

  • Overview
  • By the Numbers
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Herold Advisors, Inc is located at 845 Third Avenue Suite 1703, New York, NY. The firm employs 8 financial advisors to manage client portfolios and provide financial guidance. Herold Advisors, Inc is a registered broker-dealer.

    Herold Advisors, Inc oversees $413.1 million in assets under management across 452 accounts, all of which are discretionary. The services offered include portfolio management for individuals and small businesses, as well as portfolio management for institutional clients. The firm caters to retail investors, high net worth investors, pension plans, and corporations, with retail investors being the largest client type by accounts. The fee structure at Herold Advisors, Inc includes asset-based and other fees. The firm has 85 high net worth clients and maintains affiliations with a broker-dealer or securities dealer and an insurance company or agency.

    Herold Advisors, Inc is registered in the states of California, Connecticut, Florida, Massachusetts, New Jersey, New York, Pennsylvania, South Carolina, and Virginia.

    Assets Under Management

    $413.1 million

    Number of Advisors

    8

    Disclosures

    No

    Office Location

    845 Third Avene Suite 1703
    New York, NY 10022-7513

    Herold Advisors, Inc by the Numbers

    Total Assets Under Management

    $413.1 million

    National Average: $8.6 billion
    Total Number of Employees

    9

    National Average: 64
    Total Number of Accounts

    452

    National Average: 375,227
    Average Account Size

    $913.9 thousand

    National Average: $23.0 thousand
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    Fee Structure

    Fees for financial advisory services usually are based on the services provided. Fees billed by Herold Advisors, Inc likely consist of some blend of the following fee structures: asset-based or other. The firm participates in a wrap fee program, in which the firm offers a service bundle for a single fee.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 10% of firms

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

    Unavailable

    • Find one of the 21% of firms that offer this fee type

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 32% of firms that offer this fee type

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

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    Types of Clients

    It caters to retail investors, high net worth investors, pension plans, and corporations. Out of its 4 clients, Herold Advisors, Inc's largest client type by number of accounts is high net worth investors, but it also caters to 85 high-net-worth individuals. A high-net-worth individual is defined by the SEC as someone who has at least $750,000 under management or a net worth of at least $1,50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 18.81%
    • Other Individuals - 79.65%
    • Corporations - 1.55%
    • Charitable Organizations - 0%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Herold Advisors, Inc does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Herold Advisors, Inc

    Sean Yang
    New York, NY
    Steven Heinowitz
    New York, NY
    Tyler Turtoro
    Staten Island, NY
    Kevin Leahy
    New York, NY
    Mario Giammarco Jr
    New York, NY
    Francis Horneff
    New York, NY
    Vidur Bhalla
    New York, NY
    Mario Giammarco
    New York, NY
    Lawrence Herold
    New York, NY

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