Sterling Manor Financial, LLC

CRD#284218
Investment Advisor Firm

Answer a few questions and
get matched with an advisor.

Find an Advisor

Overview

Sterling Manor Financial, LLC is a financial advisor firm located in Saratoga Springs, New York. Sterling Manor Financial, LLC controls $151.5 million in total assets throughout 897 customer accounts, placing it in the mid-tier of financial advisory firms in the United States by assets under management (AUM). Sterling Manor Financial, LLC has a small group, including 4 financial advisors. Sterling Manor Financial, LLC does not act as a registered broker-dealer, meaning it cannot buy and sell securities for its accounts and those of its customers and instead is required to go through a broker-dealer firm to do so. Securities are tradable fiscal investments like options, stocks and bonds.

Sterling Manor Financial, LLC administers the majority of the company's accounts in a discretionary manner. Discretionary management means that buy and sell choices are made by an investment advisor without needing to seek client approval. Sterling Manor Financial, LLC also has 27 non-discretionary accounts totaling $1.7 million in assets. Sterling Manor Financial, LLC oversees an average of $168,939 for each customer account. The typical advisor at Sterling Manor Financial, LLC administers about 224 client accounts.

The company's headquarters is at 18 Division Street, Saratoga Springs, New York 12866. The firm is permitted to serve clients across a few states, including Florida, New York and Texas.

Assets Under Management

$151.5 million

Number of Advisors

4

Disclosures

No

Office Location

18 Division Street
Saratoga Springs, NY 12866

Sterling Manor Financial, LLC by the Numbers

Total Assets Under Management

$151.5 million

National Average: $8.6 billion
Total Number of Employees

4

National Average: 64
Total Number of Accounts

897

National Average: 375,227
Average Account Size

$168.9 thousand

National Average: $23.0 thousand
Back to Overview
Back to Overview

Products and Services

Services that Sterling Manor Financial, LLC offers can include financial planning services and portfolio management for individuals and small businesses. In the last fiscal year, Sterling Manor Financial, LLC provided 11-25 of its clients with financial planning services. It does not sell products or offer services other than investment advisory services to its investment advisory customers.

Core Advisor Services

  • Offered by 31% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 46% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

  • Find a firm that offers this service

    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

Back to Overview

Fee Structure

Fees charged by financial advisors vary depending on the type of services offered. However, fees charged by the company most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are offered by Sterling Manor Financial, LLC.

Available

  • Offered by 69% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 21% of firms

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Offered by 32% of firms

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

Unavailable

  • Find one of the 1% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 26% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 0% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 10% of firms that offer this fee type

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

Back to Overview

Types of Clients

Sterling Manor Financial, LLC works with retail investors, high net worth investors and charitable organizations. Out of its 897 accounts, Sterling Manor Financial, LLC's biggest client is retail investors, although it also serves 24 high-net-worth individuals. The SEC defines a high-net-worth individual as a person who has at least $750,000 in AUM or a net worth of at least $1.50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments). None of its clients are represented by non-U.S. persons.

  • High-Net-Worth Individuals* - 4.19%
  • Other Individuals - 95.64%
  • Corporations - 0%
  • Charitable Organizations - 0.17%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

Find an advisor who will work directly with you

Sometimes a big firm may not be able to give you the one-on-one service that you need. That's where we come in to help match you with great personal financial advisors. Click here to find your advisor matches today.

Back to Overview

Disclosures

Sterling Manor Financial, LLC does not have any disclosures.

Please visit its Form ADV for more details.

Back to Overview
Back to Overview

Find a financial advisor near you

If you're interested in working with an advisor closer to you, we can help you find one. Click here to find your advisor matches today.

Back to Overview

The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

The named financial professional and firm have not reviewed, approved, or endorsed this profile and are not responsible for its accuracy. Profile content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named financial professional and firm. Financial professionals and firms having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s profiles.

This profile may include a firm or advisor that has a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. SmartAsset is not a client of the aforementioned firms or advisors. SmartAsset did not receive compensation for including any of the firms or advisors in the aforementioned profile.

This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the advisor or firm mentioned in this profile. The matching tool does not include all available advisors and firms and matches based on specific criteria (investable assets, geography, and willingness to work with a remote advisor).

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.