Verity Asset Management
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Learn more about Verity Asset Management
Verity Asset Management operates as a financial advisory firm located in Durham, North Carolina. It handles $783.2 million in assets over 7,489 customer accounts, placing it among the bigger investment advisory firms in the United States by assets under management (AUM). Verity Asset Management has an average-sized group, including 51 financial advisors. Verity Asset Management does not act as a registered broker-dealer, signifying that it is not able to buy and sell securities for its accounts and those of its customers and instead must go through a broker-dealer company to do so. Securities are tradable fiscal assets such as bonds, options and stocks.
Verity Asset Management administers all of the company's accounts on a discretionary basis. Discretionary management is a structure in which buy and sell decisions for the client's account are made by an investment advisor without needing to seek the client's authorization. The advisory firm's typical account size is $104,574. An average advisor at Verity Asset Management manages around 147 client accounts.
The company's headquarters is at 280 S Mangum St, Durham, North Carolina 27701-3676. The company is registered to provide services to clients throughout 31 U.S. states and territories.
Assets Under Management
Number of Advisors
Verity Asset Management by the Numbers
Products and Services
Verity Asset Management provides multiple services, which can consist of financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services, selection of other advisers, educational seminars and other services. However, the firm did not provide financial planning services to any of its accounts in the previous fiscal year. The company is not involved in selling products or offering services aside from investment advice to its investment advisory clients. The company is also affiliated with one or more other companies in the financial services industry, including with a broker-dealer or securities dealer, accountant or accounting firm, lawyer or law firm and insurance company or agency.
Core Advisor Services
Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
Offered by 46% of firms
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
Find a firm that offers this service
Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Offered by 20% of firms
Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
Find a firm that offers this service
Publication of Periodicals
This is the publication of various financial education materials.
Offered by 6% of firms
This is the hosting of seminars or workshops to educate investors on financial concepts.
Financial advisory fees typically are based on which service is provided. However, fees charged by Verity Asset Management can consist of the following fee structures: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not provided by the company.
Offered by 69% of firms
Percentage of AssetsShow Explanation
This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.
Offered by 21% of firms
Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.
Offered by 32% of firms
Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.
Find one of the 1% of firms that offer this fee type
Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.
Find one of the 26% of firms that offer this fee type
Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.
Find one of the 0% of firms that offer this fee type
Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.
Find one of the 10% of firms that offer this fee type
Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.
Types of Clients
The firm does business with a number of different customers. The company provides services to retail investors, high net worth investors, pension plans, other investment advisers and corporations. Out of its 7,489 clients, Verity Asset Management's biggest client group is retail investors, though it also caters to 136 high-net-worth individuals. The SEC defines a high-net-worth individual as an individual who has at least $750,000 under management or a net worth of at least $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the company's accounts reside abroad.
- High-Net-Worth Individuals* - 3.26%
- Other Individuals - 96.24%
- Corporations - 0.5%
- Charitable Organizations - 0%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
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Verity Asset Management does not have any disclosures.
Please visit its Form ADV for more details.
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