Brokers Financial

CRD#139627
Investment Advisor Firm

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Learn more about Brokers Financial

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Brokers Financial is located at 4135 Nw Urbandale Dr, Urbandale, IA. The firm employs 173 financial advisors to manage client portfolios and provide financial guidance. Brokers Financial is a registered broker-dealer.

    Brokers Financial oversees $2.0 billion in assets under management across 11,566 accounts, of which 7,376 are discretionary and 4,190 are non-discretionary. Over the past year, the firm has provided financial planning services to between 26 and 50 clients. The services offered include portfolio management for individuals and small businesses, selection of other advisers, publication of newsletters, and educational seminars. The firm caters to retail investors, high net worth investors, charitable organizations, other investment advisers, and corporations, with retail investors being the largest client type by accounts. The fee structure at Brokers Financial includes asset-based, hourly, fixed, and other fees. The firm has 598 high net worth clients and maintains affiliations with a broker-dealer or securities dealer, a lawyer or law firm, and an insurance company or agency.

    Brokers Financial is registered in the states of Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

    Assets Under Management

    $2.0 billion

    Number of Advisors

    173

    Disclosures

    No

    Office Location

    4135 Nw Urbandale Dr
    Urbandale, IA 50322

    Brokers Financial by the Numbers

    Total Assets Under Management

    $2.0 billion

    National Average: $8.6 billion
    Total Number of Employees

    260

    National Average: 64
    Total Number of Accounts

    11,566

    National Average: 375,227
    Average Account Size

    $173.0 thousand

    National Average: $23.0 thousand
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    Products and Services

    Brokers Financial provides multiple financial services, which can include portfolio management for individuals and small businesses, selection of other advisers, publication of newsletters, and educational seminars. In the past fiscal year, Brokers Financial provided 26-50 of its clients with financial planning services. It is involved in selling products or offering services different than investment advice to its clients.

    Core Advisor Services

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      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Offered by 3% of firms

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Offered by 6% of firms

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Fees for financial advice largely depend on the financial services provided. Fees charged by Brokers Financial likely include some blend of the following fee types: asset-based, hourly, fixed, or other. The firm participates in a wrap fee program, in which the company offers a bundle of services for a single fee.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Offered by 10% of firms

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

    Unavailable

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

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    Types of Clients

    The firm does business with a number of different clients. The firm caters to retail investors, high net worth investors, charitable organizations, other investment advisers, and corporations. Out of its 5 clients, Brokers Financial's biggest client group by number of accounts is retail investors, although it also serves 598 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an individual who has at least $750,000 in AUM or a net worth of at least $1,50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 5.19%
    • Other Individuals - 93.91%
    • Corporations - 0.76%
    • Charitable Organizations - 0.13%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Brokers Financial does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Brokers Financial

    Todd Robbins
    Boynton Beach, FL
    Nathan Schoenherr
    Green Bay, WI
    Joshua Isherwood
    Urbandale, IA
    Jose Amaya Cisneros
    Urbandale, IA
    Paul Reidy
    Scituate, MA
    Alex Cary
    Urbandale, IA
    Cornelius O'Reilly
    Urbandale, IA
    Kevin Pearce
    Omaha, NE
    Theodore Boyes
    Fort Lauderdale, FL

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