Tru Independence Asset Management, LLC
Answer a few questions and
get matched with an advisor.
Learn more about Tru Independence Asset Management, LLC
Overview
Tru Independence Asset Management, LLC operates as an advisory firm that has its headquarters in Portland, Oregon. Tru Independence Asset Management, LLC administers $514.2 million in assets under management throughout 1,136 client accounts, making it one of the bigger financial advisory firms in the nation by assets under management (AUM). The firm has a small group, including 4 financial advisors. Tru Independence Asset Management, LLC is not a registered broker-dealer, signifying that the advisor is not able to buy and sell securities for its customers' and own accounts and instead has to go through a broker-dealer firm to do so. Securities are defined as tradable fiscal investments like options, equities and bonds.
Tru Independence Asset Management, LLC manages 1,130 of the company's accounts on a discretionary basis. Discretionary management means that a portfolio manager has the discretion to make transaction decisions without needing the customer's consent. The firm also manages six non-discretionary accounts totaling $1.3 million in assets. The investment advisory firm's average account size is $452,684. The average advisor at Tru Independence Asset Management, LLC manages about 284 client accounts.
The company's main office is at 15350 Sw Sequoia Parkway, Portland, Oregon 97224. Tru Independence Asset Management, LLC is registered to serve customers throughout 12 U.S. states and territories.
Assets Under Management
Number of Advisors
Disclosures
Office Location
Tru Independence Asset Management, LLC by the Numbers
$514.2 million
27
1,136
$452.7 thousand
Products and Services
Tru Independence Asset Management, LLC provides multiple services, which can include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, selection of other advisers, publication of newsletters and educational seminars. In the past fiscal year, it provided financial planning services to 101-250 of its customers. The company does sell products or offer services other than investment advice to its clients.
Core Advisor Services
-
Offered by 31% of firms
Financial Planning Services
This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.
-
Offered by 46% of firms
Portfolio Management
This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.
-
Find a firm that offers this service
Market Timing Services
This is the practice of attempting to make short-term profits on investments by buying low and selling high.
Other Services
-
Offered by 20% of firms
Selection of Other Advisors
This is the firm's assistance with choosing other advisors to work with who may have different specialties.
-
Offered by 3% of firms
Publication of Periodicals
This is the publication of various financial education materials.
-
Offered by 6% of firms
Educational Seminars/Workshops
This is the hosting of seminars or workshops to educate investors on financial concepts.
Fee Structure
Fees for financial management largely depend on which service is provided. Fee types charged by the company most likely consist of the following fee structures: asset-based, commission-based or other. Wrap fee programs, or the practice of bundling services for a single fee, are provided by the firm.
Available
-
Offered by 69% of firms
Percentage of Assets
-
Offered by 1% of firms
Commissions
-
Offered by 10% of firms
Other
Unavailable
Types of Clients
Tru Independence Asset Management, LLC does business with a number of different customers. Tru Independence Asset Management, LLC caters to retail investors, high net worth investors, pension plans, charitable organizations and corporations. Out of its 1,136 accounts, Tru Independence Asset Management, LLC's largest client group by number of accounts is high net worth investors, but it also manages money for 795 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an investor who has at least $750,000 in AUM or a net worth of at least $1.50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the firm's clients are from outside of the U.S.
- High-Net-Worth Individuals* - 69.98%
- Other Individuals - 28.35%
- Corporations - 1.14%
- Charitable Organizations - 0.53%
* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.
Find an advisor who will work directly with you
Sometimes a big firm may not be able to give you the one-on-one service that you need. That's where we come in to help match you with great personal financial advisors. Click here to find your advisor matches today.
Disclosures
Tru Independence Asset Management, LLC does not have any disclosures.
Please visit its Form ADV for more details.
Find a financial advisor near you
If you're interested in working with an advisor closer to you, we can help you find one. Click here to find your advisor matches today.
The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.
The named financial professional and firm have not reviewed, approved, or endorsed this profile and are not responsible for its accuracy. Profile content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named financial professional and firm. Financial professionals and firms having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s profiles.
This profile may include a firm or advisor that has a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. SmartAsset is not a client of the aforementioned firms or advisors. SmartAsset did not receive compensation for including any of the firms or advisors in the aforementioned profile.
This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the advisor or firm mentioned in this profile. The matching tool does not include all available advisors and firms and matches based on specific criteria (investable assets, geography, and willingness to work with a remote advisor).
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.