Tru Independence Asset Management, LLC

CRD#168256
Investment Advisor Firm

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Learn more about Tru Independence Asset Management, LLC

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations

    • Overview

    Tru Independence Asset Management, LLC is located at 15350 SW Sequoia Parkway, Portland, OR. The firm employs 7 financial advisors to manage client portfolios and provide financial guidance. Tru Independence Asset Management, LLC is not a registered broker-dealer.

    Tru Independence Asset Management, LLC oversees $557.2 million in assets under management across 1,215 accounts, of which 1,139 are discretionary and 76 are non-discretionary. Over the past year, the firm has provided financial planning services to between 1 and 10 clients. The services offered include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services, selection of other advisers, publication of newsletters, and educational seminars. The firm caters to retail investors, high net worth investors, charitable organizations, and corporations, with high net worth investors being the largest client type by accounts. The fee structure at Tru Independence Asset Management, LLC includes asset-based, fixed, and other fees. The firm has 808 high net worth clients and maintains affiliations with an insurance company or agency.

    Tru Independence Asset Management, LLC is registered in the states of Arizona, California, Florida, Illinois, Maryland, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, and Washington.

    Assets Under Management

    $557.2 million

    Number of Advisors

    7

    Disclosures

    No

    Office Location

    15350 Sw Sequoia Parkway
    Portland, OR 97224

    Tru Independence Asset Management, LLC by the Numbers

    Total Assets Under Management

    $557.2 million

    National Average: $8.6 billion
    Total Number of Employees

    37

    National Average: 64
    Total Number of Accounts

    1,215

    National Average: 375,227
    Average Account Size

    $458.6 thousand

    National Average: $23.0 thousand
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    Products and Services

    Tru Independence Asset Management, LLC offers a variety of financial services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services, selection of other advisers, publication of newsletters, and educational seminars. In the last financial year, Tru Independence Asset Management, LLC provided financial planning services to 45301 of its clients. The Company is engaged in selling products or offering services different than investment advice to its customers.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Offered by 3% of firms

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Offered by 6% of firms

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Fees charged by financial advisors largely are based on the financial services offered. Fees billed by Tru Independence Asset Management, LLC can consist of some combination of the following fee structures: asset-based, fixed, or other. Wrap fee programs, or the practice of bundling services for a single fee, are provided by Tru Independence Asset Management, LLC.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Offered by 10% of firms

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

    Unavailable

    • Find one of the 21% of firms that offer this fee type

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

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    Types of Clients

    The firm caters to retail investors, high net worth investors, charitable organizations, and corporations. Out of its 4 clients, Tru Independence Asset Management, LLC's biggest client type by number of accounts is high net worth investors, though it also manages money for 808 high-net-worth individuals. The SEC defines a high-net-worth individual as a person who has at least $750,000 under management or a net worth of more than $1,50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 66.67%
    • Other Individuals - 32.43%
    • Corporations - 0.5%
    • Charitable Organizations - 0.41%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Tru Independence Asset Management, LLC does not have any disclosures.

    Please visit its Form ADV for more details.

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