Ameritas Advisory Services, LLC

CRD#317245
Investment Advisor Firm

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Overview

Ameritas Advisory Services, LLC operates as a financial advisory company that has its headquarters in Lincoln, Nebraska. The firm administers $8.5 billion in total assets over 35,218 customer accounts, placing it among the largest investment advisory firms in the country by assets under management (AUM). Ameritas Advisory Services, LLC has a large group, including 529 financial advisors. Ameritas Advisory Services, LLC does not act as a registered broker-dealer, signifying that the company is not able to buy and sell securities for its customers' and own accounts and instead has to go through a broker-dealer company to do so. Securities are defined as exchangable financial investments like bonds, stocks and options.

Ameritas Advisory Services, LLC administers 12,709 of the company's accounts on a discretionary basis. Discretionary management signifies that transaction judgments for the client's account are made by an investment advisor without requiring the client's consent. The company also oversees 22,509 non-discretionary accounts with a total of $5.5 billion in assets under management. Ameritas Advisory Services, LLC's average account size is $242,342. An average financial advisor at Ameritas Advisory Services, LLC administers about 67 client accounts, placing it towards the middle in terms of personalization.

The firm's headquarters is located at 5900 O Street, Lincoln, Nebraska 68510. Ameritas Advisory Services, LLC is legally permitted to serve clients throughout 51 U.S. states and territories.

Assets Under Management

$8.5 billion

Number of Advisors

529

Disclosures

No

Office Location

5900 O Street
Lincoln, NE 68510

Ameritas Advisory Services, LLC by the Numbers

Total Assets Under Management

$8.5 billion

National Average: $8.6 billion
Total Number of Employees

592

National Average: 64
Total Number of Accounts

35,218

National Average: 375,227
Average Account Size

$242.3 thousand

National Average: $23.0 thousand
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Products and Services

Ameritas Advisory Services, LLC offers a variety of financial services, which can include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services, selection of other advisers and educational seminars. In the past fiscal year, it provided financial planning services to 1000 of its accounts. Ameritas Advisory Services, LLC is not engaged in selling products or offering services apart from investment advisory services to its investment advisory customers. Ameritas Advisory Services, LLC is affiliated with a number of other companies in the financial services industry, including with a broker-dealer or securities dealer, insurance company or agency, pension consultant and commodity pool advisor.

Core Advisor Services

  • Offered by 31% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 46% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

  • Find a firm that offers this service

    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

  • Offered by 20% of firms

    Selection of Other Advisors

    This is the firm's assistance with choosing other advisors to work with who may have different specialties.

  • Find a firm that offers this service

    Publication of Periodicals

    This is the publication of various financial education materials.

  • Offered by 6% of firms

    Educational Seminars/Workshops

    This is the hosting of seminars or workshops to educate investors on financial concepts.

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Fee Structure

A financial advisor's fees largely vary depending on the financial services offered. Fees charged by the company likely include some blend of the following fee types: asset-based, hourly, fixed or other. Wrap fee programs, or the practice of bundling services for a single fee, are offered by the firm.

Available

  • Offered by 69% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 21% of firms

    Hourly

    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Offered by 32% of firms

    Fixed

    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

  • Offered by 10% of firms

    Other

    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

Unavailable

  • Find one of the 1% of firms that offer this fee type

    Commissions

    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 26% of firms that offer this fee type

    Performance-based

    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 0% of firms that offer this fee type

    Subscription

    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

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Types of Clients

Ameritas Advisory Services, LLC works with a number of different clients. The company works with retail investors, high net worth investors, pension plans, charitable organizations, state or municipal government entities, insurance companies and corporations. Out of its 35,218 customers, Ameritas Advisory Services, LLC's biggest client type by number of accounts is retail investors, although it also manages money for 454 high-net-worth individuals. A high-net-worth individual is defined by the SEC as a person who has at least $750,000 in AUM or a net worth of at least $1.50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the firm's clients are represented by non-U.S. persons.

  • High-Net-Worth Individuals* - 1.88%
  • Other Individuals - 96.06%
  • Corporations - 1.9%
  • Charitable Organizations - 0.16%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disclosures

Ameritas Advisory Services, LLC does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Ameritas Advisory Services, LLC

Clemens Szymanowski
Perrysburg, OH
Ricky Small
Lincoln, NE
Salvatore Lombardi
Westborough, MA
Catherine Jones
Lincoln, NE
Donald Wilson
Orange Park, FL
Gordon Thorn
Overland Park, KS
Corey Boerner
Salisbury, MD
Adam Bettis
Overland Park, KS
Christopher Riel
San Ramon, CA

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