Bny Advisors

CRD#106108
Investment Advisor Firm

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Learn more about Bny Advisors

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Bny Advisors is located at 1800 American Blvd., Pennington, NJ. The firm employs 43 financial advisors to manage client portfolios and provide financial guidance. Bny Advisors is not a registered broker-dealer.

    Bny Advisors oversees $19.7 billion in assets under management across 103,756 accounts, of which 103,755 are discretionary and 1 is non-discretionary. The services offered include portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for institutional clients, pension consulting services, selection of other advisers, and other services. The firm caters to retail investors, high net worth investors, banking institutions, pension plans, charitable organizations, state or municipal government entities, other investment advisers, and corporations, with retail investors being the largest client type by accounts. The fee structure at Bny Advisors includes asset-based, fixed, performance-based, and other fees. The firm has 2,035 high net worth clients and maintains affiliations with a broker-dealer or securities dealer, banking or thrift institution, trust company, insurance company or agency, and commodity pool advisor.

    Bny Advisors is registered in the states of Alabama, Alaska, Arizona, Connecticut, Delaware, District of Columbia, Florida, Arkansas, California, Colorado, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

    Assets Under Management

    $19.7 billion

    Number of Advisors

    43

    Disclosures

    No

    Office Location

    1800 American Blvd.
    Pennington, NJ 08534

    Bny Advisors by the Numbers

    Total Assets Under Management

    $19.7 billion

    National Average: $8.6 billion
    Total Number of Employees

    80

    National Average: 64
    Total Number of Accounts

    103,756

    National Average: 375,227
    Average Account Size

    $189.8 thousand

    National Average: $23.0 thousand
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    Products and Services

    Bny Advisors provides a variety of financial services, including portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for institutional clients, pension consulting services, selection of other advisers, and other services. However, Bny Advisors did not provide financial planning services to any of its customers in the last financial year. The Firm does sell products or offer services other than investment advice to its clients.

    Core Advisor Services

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      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

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      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

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      Publication of Periodicals

      This is the publication of various financial education materials.

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      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Fees for financial advice largely are based on the type of services offered. Fees charged by Bny Advisors most likely consist of some combination of the following fee structures: asset-based, fixed, performance-based, or other. The firm participates in a wrap fee program, in which the firm offers a bundle of services for a comprehensive fee.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 26% of firms

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Offered by 10% of firms

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

    Unavailable

    • Find one of the 21% of firms that offer this fee type

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

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    Types of Clients

    The firm works with a number of different clients. The firm caters to retail investors, high net worth investors, banking institutions, pension plans, charitable organizations, state or municipal government entities, other investment advisers, corporations, and other. Out of its 9 clients, Bny Advisors's biggest client type by number of accounts is retail investors, but it also serves 2035 high-net-worth individuals. The SEC defines a high-net-worth individual as an investor who has at least $750,000 in AUM or a net worth of more than $1,50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 2.48%
    • Other Individuals - 96.6%
    • Corporations - 0.69%
    • Charitable Organizations - 0.23%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Bny Advisors does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Bny Advisors

    Corbett Lawrence
    Pennington, NJ
    Marisol Naranjo
    Pennington, NJ
    John Hourigan
    Pennington, NJ
    Peter Conway
    Pennington, NJ
    Gregory Allison
    Pennington, NJ
    Romann Noelcin
    Pennington, NJ
    David Wilson
    Pennington, NJ
    Teresa Byrne
    Pennington, NJ
    Joseph Baricevac
    Pennington, NJ

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