Disciplined Investors, L.L.C

Investment Advisor Firm

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Disciplined Investors, L.L.C operates as a financial advisor company based in Waco, Texas. The firm controls $328.1 million in total assets over 1,009 accounts, placing it in the mid-tier of financial advisory firms in the nation by assets under management (AUM). The company has a small group of five employees, of which four are financial advisors. Disciplined Investors, L.L.C is not a registered broker-dealer, signifying that the company is not able to buy and sell securities for its accounts and those of its customers and instead must go through a broker-dealer firm to do so. Securities are exchangable financial investments such as equities, bonds and options.

Disciplined Investors, L.L.C administers more than half of the firm's client assets on a discretionary basis. Discretionary management signifies that transaction choices are made by a portfolio manager without requiring client permission. The firm also manages 45 non-discretionary accounts totaling $113.8 million in assets. The investment advisory firm's average account size is $325,179. The typical advisor at Disciplined Investors, L.L.C administers around 252 client accounts.

Disciplined Investors, L.L.C's central office is located at 100 North 6Th Street, Suite 500, Waco, Texas 76701. Disciplined Investors, L.L.C is legally permitted to serve clients in the state of Texas.

Assets Under Management

$328.1 million

Number of Advisors




Office Location

100 North 6Th Street, Suite 500
Waco, TX 76701

Disciplined Investors, L.L.C by the Numbers

Total Assets Under Management

$328.1 million

National Average: $3.7 billion
Total Number of Employees


National Average: 29
Total Number of Accounts


National Average: 2,073
Average Account Size

$325.2 thousand

National Average: $1.8 million

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Products and Services

Financial services offered by Disciplined Investors, L.L.C include financial planning services and portfolio management for individuals and small businesses. In the past financial year, Disciplined Investors, L.L.C provided 1-10 of its customers with financial planning services. The company does not sell products or offer services apart from investment advisory services to its investment advisory accounts.

Core Advisor Services

  • Offered by 45% of firms

    Financial Planning Services

    This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

  • Offered by 62% of firms

    Portfolio Management

    This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

  • Find a firm that offers this service

    Market Timing Services

    This is the practice of attempting to make short-term profits on investments by buying low and selling high.

Other Services

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Fee Structure

Fees for financial advisory services are based on the type of services provided. However, fee types charged by Disciplined Investors, L.L.C can consist of the following fee types: asset-based, hourly or fixed. The company does not supply a wrap fee program, in which the company offers a service bundle for a comprehensive fee.


  • Offered by 74% of firms

    Percentage of Assets

    Show Explanation

    This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

  • Offered by 35% of firms


    Show Explanation

    Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

  • Offered by 40% of firms


    Show Explanation

    Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.


  • Find one of the 2% of firms that offer this fee type


    Show Explanation

    Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

  • Find one of the 17% of firms that offer this fee type


    Show Explanation

    Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

  • Find one of the 1% of firms that offer this fee type


    Show Explanation

    Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

  • Find one of the 12% of firms that offer this fee type


    Show Explanation

    Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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Types of Clients

The company provides services to retail investors, high net worth investors, pension plans and charitable organizations. Out of its 1,009 accounts, Disciplined Investors, L.L.C's largest client group by number of accounts is retail investors, although it also caters to 87 high-net-worth individuals. The SEC defines a high-net-worth individual as an individual who has at least $750,000 under management or a net worth of at least $1.50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments). None of the company's clients are represented by people from outside of the U.S.

  • High-Net-Worth Individuals* - 26.2%
  • Other Individuals - 59.94%
  • Corporations - 13.55%
  • Charitable Organizations - 0.3%

* The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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Disciplined Investors, L.L.C does not have any disclosures.

Please visit its Form ADV for more details.

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Financial Advisors at Disciplined Investors, L.L.C

Sabrina Moore
Waco, TX
Angelo Ochoa
Waco, TX
Russell Livesay
Waco, TX
Cheryl Traudt
Waco, TX
Todd Stoner
Waco, TX

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The content in this profile was updated on 08/06/2020, using data compiled from the SEC and FINRA.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.