Prota Financial

CRD#283776
Investment Advisor Firm

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Learn more about Prota Financial

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Prota Financial is an advisory firm based in Houston, Texas. It controls $127.7 million in total assets throughout 975 client accounts, placing it in the mid-tier of investment advisory firms in the nation by assets under management (AUM). It has a small group, including 8 financial advisors. Prota Financial does not act as a registered broker-dealer, signifying that the company is not able to buy and sell securities for its own accounts as well as its clients' and instead has to go through a broker-dealer firm to do so. Securities are defined as exchangable fiscal assets like bonds, options and stocks.

    Prota Financial manages the majority of the company's client assets in a discretionary manner. Discretionary management is a structure in which buy and sell choices are made by an investment advisor without needing to seek the client's permission. The company also manages 32 non-discretionary accounts with a total of $1.3 million in assets under management. The firm's average account size is $130,943. The typical financial advisor at Prota Financial oversees about 122 client accounts.

    Prota Financial's central office is at 1980 Post Oak Blvd, Houston, Texas 77056-3845. Prota Financial is legally registered to serve customers throughout 2 states, including Louisiana and Texas.

    Assets Under Management

    $127.7 million

    Number of Advisors

    8

    Disclosures

    No

    Office Location

    1980 Post Oak Blvd
    Houston, TX 77056-3845

    Prota Financial by the Numbers

    Total Assets Under Management

    $127.7 million

    National Average: $8.6 billion
    Total Number of Employees

    8

    National Average: 64
    Total Number of Accounts

    975

    National Average: 375,227
    Average Account Size

    $130.9 thousand

    National Average: $23.0 thousand
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    Products and Services

    Prota Financial provides a variety of financial services, which can consist of financial planning services, portfolio management for individuals and small businesses, pension consulting services and selection of other advisers. However, the firm did not provide any of its clients with financial planning services in the last financial year. Prota Financial does not sell products or offer services other than investment advisory services to its investment advisory customers.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Find a firm that offers this service

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Find a firm that offers this service

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Fees charged by financial advisors usually are based on which services the firm provides the client. Fees billed by the firm most likely include some blend of the following fee structures: asset-based or hourly. The firm does not supply a wrap fee program, in which the company offers a bundle of services for a comprehensive fee.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    Unavailable

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 32% of firms that offer this fee type

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    The company provides services to retail investors, high net worth investors and corporations. Out of its 975 clients, Prota Financial's largest client type by number of accounts is retail investors, although it also serves 66 high-net-worth individuals. The SEC defines a high-net-worth individual as a person who has at least $750,000 in AUM or a net worth of more than $1.50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments). Just 1% of its accounts are represented by non-U.S. persons.

    • High-Net-Worth Individuals* - 17.65%
    • Other Individuals - 81.82%
    • Corporations - 0.53%
    • Charitable Organizations - 0%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Prota Financial does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Prota Financial

    Mark Anthony Jiro
    Houston, TX
    Mark Radulovich
    Houston, TX
    Lindsey Elliff
    Houston, TX
    Qingkun Xu
    Houston, TX
    Jeffrey Fisher
    Houston, TX
    Bryan Hays
    Houston, TX
    Andrew Taylor
    Houston, TX
    Fernando Diaz
    Houston, TX
    Katherine Morrison
    Houston, TX

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