Diversify Advisory Services, LLC

CRD#326060
Investment Advisor Firm

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Learn more about Diversify Advisory Services, LLC

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Diversify Advisory Services, LLC is located at 9017 S Riverside Dr., Sandy, UT. The firm employs 87 financial advisors to manage client portfolios and provide financial guidance. Diversify Advisory Services, LLC is not a registered broker-dealer.

    Diversify Advisory Services, LLC oversees $2.9 billion in assets under management across 13,027 accounts, of which 12,501 are discretionary and 526 are non-discretionary. Over the past year, the firm has provided financial planning services to between 1 and 10 clients. The services offered include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, and selection of other advisers. The firm caters to retail investors, high net worth investors, pension plans, and corporations, with retail investors being the largest client type by accounts. The fee structure at Diversify Advisory Services, LLC includes asset-based and hourly fees. The firm has 3,943 high net worth clients and maintains affiliations with a broker-dealer or securities dealer and an insurance company or agency.

    Diversify Advisory Services, LLC is registered in the states of Alabama, Alaska, Arizona, California, Colorado, Delaware, Florida, Hawaii, Illinois, Missouri, Montana, New Jersey, New York, North Dakota, Oregon, Pennsylvania, South Carolina, Texas, Utah, and Virginia.

    Assets Under Management

    $2.9 billion

    Number of Advisors

    87

    Disclosures

    No

    Office Location

    9017 S Riverside Dr.
    Sandy, UT 84070

    Diversify Advisory Services, LLC by the Numbers

    Total Assets Under Management

    $2.9 billion

    National Average: $8.6 billion
    Total Number of Employees

    156

    National Average: 64
    Total Number of Accounts

    13,027

    National Average: 375,227
    Average Account Size

    $220.5 thousand

    National Average: $23.0 thousand
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    Products and Services

    Diversify Advisory Services, LLC offers multiple financial services, which can include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, and selection of other advisers. In the prior financial year, Diversify Advisory Services, LLC provided financial planning services to 45301 of its accounts. It is not engaged in selling products or offering services apart from investment advice to its investment advisory accounts.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Find a firm that offers this service

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Find a firm that offers this service

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Fees for financial management largely depend on the services offered. Fees charged by Diversify Advisory Services, LLC most likely consist of some combination of the following fee structures: asset-based or hourly. Wrap fee programs, or the practice of bundling services for a single fee, are provided by Diversify Advisory Services, LLC.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 21% of firms

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    Unavailable

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 32% of firms that offer this fee type

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    The company caters to retail investors, high net worth investors, pension plans, and corporations. Out of its 4 clients, Diversify Advisory Services, LLC's largest client type by number of accounts is high net worth investors, but it also manages money for 3943 high-net-worth individuals. A high-net-worth individual is defined by the SEC as someone who has at least $750,000 under management or a net worth of at least $1,50 million or who counts as a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 30.27%
    • Other Individuals - 66.73%
    • Corporations - 3%
    • Charitable Organizations - 0%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Diversify Advisory Services, LLC does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Diversify Advisory Services, LLC

    Colton Jensen
    Sandy, UT
    Wayne Clark
    Sandy, UT
    Dorian Grady
    Sandy, UT
    Kye Moser
    Sandy, UT
    Hyung Kim
    Los Angeles, CA
    Tyler Fagergren
    Sandy, UT
    Bryan Sonderby
    Rancho Santa Fe, CA
    Alex Deck
    Sandy, UT
    Michael Mccabe
    Sandy, UT

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    The content in this profile was updated by SmartAsset on 6/19/2024. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

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    Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.