Truist Advisory Services, Inc

CRD#283390
Investment Advisor Firm

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Learn more about Truist Advisory Services, Inc

  • Overview
  • By the Numbers
  • Products and Services
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Truist Advisory Services, Inc is located at 303 Peachtree Center Avenue, Atlanta, GA. The firm employs 2,105 financial advisors to manage client portfolios and provide financial guidance. Truist Advisory Services, Inc is not a registered broker-dealer.

    Truist Advisory Services, Inc oversees $61.4 billion in assets under management across 124,201 accounts, of which 109,523 are discretionary and 14,678 are non-discretionary. Over the past year, the firm has provided financial planning services to 11,500 clients. The services offered include financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, selection of other advisers, publication of newsletters, and other services. The firm caters to retail investors, high net worth investors, banking institutions, pension plans, charitable organizations, and corporations, with retail investors being the largest client type by accounts. The fee structure at Truist Advisory Services, Inc includes asset-based and fixed fees. The firm has 17,950 high net worth clients and maintains affiliations with a broker-dealer or securities dealer, banking or thrift institution, trust company, insurance company or agency, pension consultant, and commodity pool advisor.

    Truist Advisory Services, Inc is registered in the states of Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

    Assets Under Management

    $61.4 billion

    Number of Advisors

    2,105

    Disclosures

    No

    Office Location

    303 Peachtree Center Avenue,
    Atlanta, GA 30303

    Truist Advisory Services, Inc by the Numbers

    Total Assets Under Management

    $61.4 billion

    National Average: $8.6 billion
    Total Number of Employees

    2,105

    National Average: 64
    Total Number of Accounts

    124,201

    National Average: 375,227
    Average Account Size

    $494.1 thousand

    National Average: $23.0 thousand
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    Products and Services

    Truist Advisory Services, Inc offers a variety of financial services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, selection of other advisers, publication of newsletters, and other services. In the prior financial year, Truist Advisory Services, Inc provided financial planning services to 11500 of its customers. It does not sell products or offer services aside from investment advisory services to its investment advisory clients.

    Core Advisor Services

    • Offered by 31% of firms

      Financial Planning Services

      This is the process of planning for your financial future, including for events such as retirement, your child's college education or estate succession.

    • Offered by 46% of firms

      Portfolio Management

      This is the selection and management of an investment mix and portfolio strategy for individuals and small businesses.

    • Find a firm that offers this service

      Market Timing Services

      This is the practice of attempting to make short-term profits on investments by buying low and selling high.

    Other Services

    • Offered by 20% of firms

      Selection of Other Advisors

      This is the firm's assistance with choosing other advisors to work with who may have different specialties.

    • Offered by 3% of firms

      Publication of Periodicals

      This is the publication of various financial education materials.

    • Find a firm that offers this service

      Educational Seminars/Workshops

      This is the hosting of seminars or workshops to educate investors on financial concepts.

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    Fee Structure

    Fees for financial advisory services largely depend on the services offered. Fees billed by Truist Advisory Services, Inc can include any combination of the following fee types: asset-based or fixed. The company does participate in a wrap fee program, in which the firm offers a service bundle for a single fee.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    • Offered by 32% of firms

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    Unavailable

    • Find one of the 21% of firms that offer this fee type

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    The company manages money for a number of different investors. The firm caters to retail investors, high net worth investors, banking institutions, pension plans, charitable organizations, corporations, and other. Out of its 7 clients, Truist Advisory Services, Inc's largest client type by number of accounts is high net worth investors, though it also caters to 17950 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an investor who has at least $750,000 under management or a net worth of more than $1,50 million or who is deemed a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 14.45%
    • Other Individuals - 83.12%
    • Corporations - 2.36%
    • Charitable Organizations - 0.06%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Truist Advisory Services, Inc does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Truist Advisory Services, Inc

    Samantha Becker
    Charlotte, NC
    Austin Petrovich
    Nashville, TN
    Frederick Shull
    Greenville, SC
    Julio Betancourt
    Key Biscayne, FL
    Robin Marx
    Atlanta, GA
    Harrison Cross
    Winston Salem, NC
    Michael Perez
    Sterling, VA
    Jonathan Edwards
    Memphis, TN
    John Bragg
    Atlanta, GA

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