Principal Securities, Inc

Investment Advisor
in Birmingham, AL

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About this Advisor

Alison White is a financial advisor operating in Birmingham, Alabama, who has 6 years of relevant experience. White is an employee of Principal Securities, Inc. Their career trajectory has included roles at Principal Securities, Inc, Capstone Financial Group, Riverchase Country Club and Capstone Financial Group, LLC. White maintains a Series 66 license, designating them as both a securities agent and an investment advisor representative, and is approved to operate in Alabama. Principal Securities, Inc is a financial advisory business headquartered in Des Moines, IA. The firm has offices in 350 locations and a total of 1,430 employees. It manages $9 billion in total assets between its 46,075 accounts, placing it among the biggest financial advisory firms in the country by assets under management. The firm advises 34 charitable organizations. Of its 46,075 customer accounts, just 3% belong to high-net-worth investors who have more than $1 million in investable assets. The business offers a diverse set of services, including financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers and educational seminars. Financial management fees largely are based on which services the firm provides the client. However, fee types billed by Principal Securities, Inc most likely consist of asset-based, hourly, fixed and other fees.

Certifications and Registrations

Series 66

Years Registered*

6 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Pension consulting services, Selection of other advisers, Educational seminars/workshops

Fee Structure

Percentage of Assets, Hourly Charges, Fixed Fees, Others

Office Location

3500 Blue Lake Dr Ste 290
Birmingham, AL 35243

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Principal Securities, Inc Brokerage Details

Total Assets Under Management


AL Average: $9,259,360,772
Total Number of Employees


AL Average: 166
Total Number of Accounts


AL Average: 7,189
Average Account Size


AL Average: $1,287,990

Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers
  • Educational seminars/workshops

Alison White Work History

Alison has been registered as a financial advisor for 6 years.*

2016 - Present (7 years)

Principal Securities, Inc

2016 - Present (7 years)

Capstone Financial Group, LLC

2014 - 2016 (2 years)

Capstone Financial Group

2013 - 2014 (1 year)

Riverchase Country Club

*The number of years registered in this profile is calculated by taking the year of an advisor's first active registration and subtracting it from the current year.


Please visit the SEC profile of Alison White to learn whether or not they have any disclosures. It is important to do your due diligence when looking for an advisor.

Financial Advisors at Principal Securities, Inc

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Jamey Pesek
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Jairus Halladay
Milwaukee, WI
Craig Forster
Arlington, TX
James Henry
Wdm, IA
Paige Lewis
Seattle, WA
John Pettit
Puyallup, WA
Conrad Beeler
Lansing, MI

The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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