Howard
Hertz

Cetera Investment Advisers LLC

CRD#3121323
Investment Advisor
in Pleasanton, CA

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About this Advisor

Howard Hertz is a certified financial planner based in Pleasanton, California who has 2 years of industry experience. Hertz is an employee of Cetera Investment Advisers LLC. Over the course of their career, Hertz has held roles at Avantax Insurance Agency, LLC, Tri-Valley Funding & Realty, Cfs Income Tax, Howard Hertz Enrolled Agent, Avantax Investment Services, Inc, Tri-Valley Tax & Financial Services, Inc, Cetera Financial Specialists LLC and Cetera Investment Advisers LLC. Hertz maintains Series 63 and Series 65 licenses, certifying them as both a securities agent and an investment advisor representative, and is able to serve investors in California and Texas. Cetera Investment Advisers LLC is a financial advisory company operating out of Schaumburg, IL. It has offices in 1,614 locations and a total of 3,094 people on staff. It has $33 billion in total assets across its 176,986 accounts, making it one of the biggest investment advisory firms in the country by assets under management. The firm advises 431 charities and foundations. Of its 176,986 accounts, 23% are associated with high-net-worth investors who have at least $1 million in investable assets. Cetera Investment Advisers LLC has a wide assortment of services, such as financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, pension consulting services, selection of other advisers and educational seminars. A financial advisor's fees are based on which services the firm provides the client. Fee types charged by Cetera Investment Advisers LLC likely are comprised of asset-based, hourly and fixed fees.

Certifications and Registrations

Series 63, Series 65, CERTIFIED FINANCIAL PLANNER™

Years Registered*

2 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Portfolio management for businesses or institutional clients, Pension consulting services, Selection of other advisers, Educational seminars/workshops

Fee Structure

Percentage of Assets, Hourly Charges, Fixed Fees

Office Location

5506 Sunol Blvd Suite 100
Pleasanton, CA 94566

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Cetera Investment Advisers LLC Brokerage Details

Total Assets Under Management

$33,356,369,941

CA Average: $6,674,516,078
Total Number of Employees

3,094

CA Average: 44
Total Number of Accounts

176,986

CA Average: 2,564
Average Account Size

$188,469

CA Average: $2,603,165

Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses or institutional clients
  • Pension consulting services
  • Selection of other advisers
  • Educational seminars/workshops

Howard Hertz Work History

Howard has been registered as a financial advisor for 2 years.*

2021 - Present (3 years)

Cetera Financial Specialists LLC

2021 - Present (3 years)

Cetera Investment Advisers LLC

2019 - Present (5 years)

Tri-Valley Tax & Financial Services, Inc

2004 - Present (20 years)

Tri-Valley Funding & Realty

1995 - Present (29 years)

Cfs Income Tax

1995 - Present (29 years)

Howard Hertz Enrolled Agent

2017 - 2021 (4 years)

Avantax Insurance Agency, LLC

1998 - 2021 (23 years)

Avantax Investment Services, Inc

*The number of years registered in this profile is calculated by taking the year of an advisor's first active registration and subtracting it from the current year.

Disclosures

Please visit the SEC profile of Howard Hertz to learn whether or not they have any disclosures. It is important to do your due diligence when looking for an advisor.

Financial Advisors at Cetera Investment Advisers LLC

Michelle Yang
San Marino, CA
Kory Doty
Effingham, IL
Erin Mcclain
Philadelphia, PA
Howard Hsieh
Irvine, CA
Stuart Wilson
Athens, AL
Randall Scott
Knoxville, TN
Robert Bodnar
Pittsburgh, PA
Allan Proske
Freehold, NJ

The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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